Graphic design has, for a long time now, been more than just about designing printed books, magazines, flyers, etc. It also has to do with web design, with another part of graphical designers being employed in the video game industry, designing user interfaces. The graphical user interface plays a major role in application design, which includes e-books, seeing as they're hailed as the future of digital publishing. For that reason, one part of designers has taken up designing interactive e-books. With the development of technology, there has risen a need for new forms of learning and reading books, which has had a major impact on the development of e-publishing. Interactive e-books are a form of books which demands interaction from the user, encouraging a form of action. The reader is involved in the multimedia contents of the book, which include video, picture galleries, quizzes, and much more. The purpose of this paper is to bring attention to the new ways of multimedia expression in the form of the interactive e-book. The paper aims to explain how the e-book is made, how it is read and viewed, and the logic and psychology of element placement on the page. The applications that were made specifically to view e-books are still being worked on, but even so, there are some that are able to read almost all standard formats, with some of them being tested for the purposes of this paper. An example interactive digital flyer has been created for the purposes of this paper, using an application specialized for digital publishing, called PubCoder.