University North Digital Repository

Master's thesis Open access

Viral marketing on TikTok and Instagram as a driver of Netflix subscriptions: ROI analysis of Croatian and global campaigns

Bali, Magdalena

2026-07-13

Viral marketing has become one of the main tools of digital marketing due to its ability to rapidly spread content among a large number of social media users. In practice, viral marketing enables content to reach hundreds of thousands of users in a s…

UNIVERSITY NORTH University centre Koprivnica Department of Business and Management

University North Digital Repository

viralni marketing TikTok Instagram Netflix ROI viral marketing TikTok Instagram Netflix Return on Investment (ROI)

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Master's thesis Open access

Influencer Marketing in Brand Promotion on Social Media

Rodeš, Romana

2026-07-15

The integration of branded content in the context of the modern digital environment is becoming a key element of marketing strategies on social networks, especially during major sporting events. This thesis aims to examine how different types of cont…

UNIVERSITY NORTH University centre Varaždin Department of Business Economics

University North Digital Repository

Instagram audience engagement branded content organic content sports events "VolimHrvatsku" profile

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Master's thesis Open access

Political communication and rhetorical strategies in the campaign for County Prefect of Varaždin County in 2025.

Ferenčina, Ana

2026-07-09

This master's thesis examines rhetorical strategies in the 2025 election campaign for the County Prefect of Varaždin County, with particular emphasis on the ways political actors shape their messages, build their public image, and influence voters' p…

UNIVERSITY NORTH University centre Varaždin Department of Communicology and Public Relations

University North Digital Repository

politička komunikacije retorika izborna kampanja izbori political communication rhetoric election campaign elections

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Master's thesis Open access

The Role of Engineering Geodesy in the Construction and Control of Transport Infrastructure

Hižman, Alis

2026-07-16

Engineering geodesy has an important role in the construction and control of transport infrastructure. It is used in planning, measuring, and monitoring works on roads, bridges, tunnels, and other transport facilities. Geodetic measurements make it p…

UNIVERSITY NORTH University centre Varaždin

University North Digital Repository

inženjerska geodezija prometna infrastruktura mjerenje kontrola izgradnja engineering geodesy transport infrastructure measurement control construction

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Master's thesis Open access

WebGIS applications - analysis and implementation of functionalities

Kovaček, Filip

2026-07-16

During firefighting interventions, fast access to accurate spatial information is often decisive. Current data practices vary from one fire brigade to another, and some information never reaches the units in the field. The INSPIRE directive and the p…

UNIVERSITY NORTH University centre Varaždin

University North Digital Repository

WebGIS WMS OpenLayers INSPIRE vatrogastvo WebGIS WMS OpenLayers INSPIRE firefighting

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Master's thesis Open access

Primary pharmaceutical packaging and its impact on the environment

Kuček, Gabrijel

2026-07-15

This master's thesis provides a comprehensive overview of the role, classification, and ecological footprint of materials that come into direct contact with medicinal products. Primary packaging plays a critical and irreplaceable role in the pharmace…

UNIVERSITY NORTH University centre Koprivnica

University North Digital Repository

primarna farmaceutska ambalaža utjecaj na okoliš procjena životnog ciklusa (LCA) višeslojne strukture recikliranje bioplastika primary pharmaceutical packaging environmental impact Life Cycle Assessment (LCA) multi-layer structures recycling bioplastics

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Master's thesis Open access

Geodetic Bases and Spatial Data as a Foundation for the Design of Infrastructure Facilities

Dončić, Magdalena

2026-07-16

Geodetic bases and spatial data are the foundation for designing any structure including infrastructure facilities. Infrastructure facilities are inherently vital for modern life in terms of traffic and the distribution of energy sources to every hou…

UNIVERSITY NORTH University centre Varaždin

University North Digital Repository

infrastruktura geodetska struka prostorni podaci iskolčenje infrastructure surveying profession spatial data setting out

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Master's thesis Open access

Cadastral survey in cadastral municipality Košute Nove

Beganović, Alen

2026-07-16

This thesis examines cadastral surveying as a procedure for establishing an accurate and updated cadastral register that reflects the actual state in the field, which is essential for resolving property disputes and for spatial planning. The work is …

UNIVERSITY NORTH University centre Varaždin

University North Digital Repository

katastarska izmjera

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Master's thesis Open access

Digital Photo Restoration: Comparison of Traditional Methods and Artificial Intelligence

Šuštić, Marta

2026-07-16

Old photographs represent a valuable source of personal, cultural, and historical information; however, over time they often deteriorate due to mechanical damage, exposure to light, humidity, and other environmental factors. Digital restoration enabl…

UNIVERSITY NORTH University centre Varaždin Department of Multimedia, Design and Application

University North Digital Repository

restauracija fotografija digitalna restauracija umjetna inteligencija obrada slike restoration photography digital restoration artificial intelligence image processing

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Master's thesis Open access

Application of georadar in utility cadastre

Alamat, Ivan

2026-07-16

This paper presents the application of the Ground Penetrating Radar (GPR) method for detecting underground infrastructure and compares the obtained data with the information recorded in the infrastructure cadastre. During the field survey, data on un…

UNIVERSITY NORTH University centre Varaždin

University North Digital Repository

primjena application

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University North Digital Repository

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