undergraduate thesis
Communication on social networks for local radio station

Pavle Medjeral (2016)
University North
University centre Varaždin
Department of Multimedia, Design and Application
Metadata
TitleKomunikacija na društvenim mrežama za lokalnu radijsku postaju
AuthorPavle Medjeral
Mentor(s)Darijo Čerepinko (thesis advisor)
Abstract
Rad obrađuje temu komunikacije lokalne radio postaje, tj. Radija Megaton na društvenim mrežama, odnosno temu odnosa s javnošću na društvenim mrežama. Društvene mreže su platforme koje služe za izgradnju drušvenih odnosa i mreža između ljudi sa sličnim interesima, a neke od najpopularnijih danas su Facebook, Twitter, Instagram i Tumblr. Odnosi s javnošću su pojam koji označava komunikaciju organizacije sa vaţnim javnostima, dok odnosi s javnošću u medijima označavaju komunikaciju s pojedincima zaposlenim u medijskome sektoru uz cilj prenošenja informacija. Radio Megaton je relativno mala radijska postaja koja program emitira na području Varaždinske i dijelom Mežimurske županije, a njezina komunikacija putem društvenim mreţama se trenutno provodi samo putem Facebooka, gdje ima relativno veliki broj pratitelja, pogotovo u odnosu na konkurenciju. Kako bi se komunikacija dodatno unaprijedila predloženo je korištenje novih medija, konkretno Youtubea i Instagrama te male preinake na Facebooku. Anketa provedena na dvadeset ispitanika pokazala je da je većina ispitanika upoznata sa Radijem Megaton, no manji broj njih je do sada posjećivao Facebook stranicu. Većini ispitanika, pogotovo mlađih, preferira predloženo rješenje, ali trećina ipak preferira do sadašnje, klasično rješenje.
Keywordssocial networks public relations radio station communication survey
Parallel title (English)Communication on social networks for local radio station
Committee MembersRobert Geček (committee chairperson)
Mario Periša (committee member)
Darijo Čerepinko (committee member)
GranterUniversity North
Lower level organizational unitsUniversity centre Varaždin
Department of Multimedia, Design and Application
PlaceKoprivnica
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Information and Communication Sciences
Communicology
Study programme typeprofessional
Study levelundergraduate
Study programmeGraphical Studies: Multimedia, Design and Application
Academic title abbreviationbacc. ing. techn. graph.
Genreundergraduate thesis
Language Croatian
Defense date2016-09-29
Parallel abstract (English)
The thesis covers the subject of communications for a local radio station (Radio Megaton) on social networks or in other words the subject of public relations on social networks. Social networks are platforms used for building social relations and networks between people with similar interests and some of the most popular ones today are Facebook, Twitter, Instagram and Tumblr. Public relations are a term which describes an organizations communication with important publics, while media public relations describe communication with individuals working in the media sector with the goal of information transfer. Radio Megaton is a relatively small radio station emitting its program on the Varaţdin County and partially MeĎimurje County area and its social networks communication is at the moment only done through Facebook, where it has a relatively large number of followers especially regarding the competition. To further better the communication usage of new media is suggested specifically Youtube and Instagram and small modifications on Facebook. The survey conducted among twenty people showed most of examinees being familiar with Radio Megaton, but only a small number of them visited the Facebook site. Most of the examinees, especially younger ones prefer the suggested creative solution, but a third still prefers the classic one.
Parallel keywords (Croatian)društvene mreže odnosi s javnošću radio postaja komunikacija anketa
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:122:199352
CommitterJasna Kosić