Tourism, as very complexed phenomena of the world and humankind has several determinants, which define it. The basic determinants of this phenomenon are motion, consumption and tourist evaluation, which is undertaken because of the aforementioned tourist motion. The last decades of the 20th century were marked by intensive growth and dispersion of tourism in all parts of the world and diversifying the various forms of tourism theory treated special, specific, alternative or selective forms of tourism. They occur in the segment of wants and needs more demanding tourist demand, and operate within the tourism offer, in line with the available natural and anthropogenic resources and built tourism infrastructure and superstructure. Rural tourism, as a specific form of tourism, is one of the main factors of development and village revitalization. Thanks to tourism, long-term goals of development can be established. Foundations and organization of rural areas and the creation of socioeconomic and market conditions for accelerated economic and social development of the village can be established. Depopulation can be stopped. Deterioration of the demographic and social structure of rural areas in the region can be reduced. Activation of local resources and raising motivation of rural people to develop and regulate the rural area as a long-term perspective and choice of life and livelihood, as well as the preservation and enhancement of environmental, cultural and other values of rural settlements are all benefits of tourism. The Podravina Region of Croatia, as a unique, ecologically preserved area along the Drava River, has specific advantages for development of ecological tourism. These advantages are shown through the example of the rural household “Zlatni klas” Otrovanec.