master's thesis
Economic and entrepreneurial aspects of wellness tourism

Renata Glad (2017)
University North
University centre Varaždin
Department of Business Economics
Metadata
TitleEkonomski i poduzetnički aspekti wellness turizma
AuthorRenata Glad
Mentor(s)Petar Kurečić (thesis advisor)
Abstract
Tema diplomskog rada je „Ekonomski i poduzetnički aspekti wellness turizma“ čime će se objasniti turizam usmjeren na ekonomiju i poduzetništvo općenito i ekonomija i poduzetništvo u wellness turizmu. U dijelu „Turizam kao ekonomska kategorija“ objašnjava se što ekonomija predstavlja u turizmu, te se nastoji objasniti kojoj gospodarskoj djelatnosti pripada turizam. U drugom dijelu govori se o turističkom wellness tržištu, o ponudi i potražnji, obilježima, potrošnji na turističkom tržištu i potrošnji u wellnessu, te trendovima kao ključnim faktorima koji održavaju wellness tržište jednom od najmoćnijih tržišta u globalnoj ekonomiji. Objašnjava se međuzavisnost ekonomije i poduzetništva u turizmu nastojeći istaknuti rizike i oblike turističkog poduzetništva i načine pokretanja poduzetničkog projekta. Posebno se navodi wellness poduzetništvo i primjeri poslovnih ideja u tom sektoru. Sve je to opisano u trećem dijelu. Vrlo bitan i nimalo zanemariv, „Holistički pristup u wellnessu“, pretposljedni je dio rada i ujedno uvod u posljednji dio, a to je istraživanje. Istraživanje je segment rada koji se sastoji od ispunjavanja anketnog upitnika na temu „Holistički centar“ i opisivanja rezultata dobivenih na temelju sto ispitanika. Ovim istraživanjem dobiva se mala predodžba o važnosti i informiranosti stanovnika o holističkom pristupu u Međimurskoj županiji.
Keywordswellness tourism tourism market consumption holistic approach entrepreneurship trends
Parallel title (English)Economic and entrepreneurial aspects of wellness tourism
Committee MembersGoran Kozina (committee chairperson)
Anica Hunjet (committee member)
Petar Kurečić (committee member)
GranterUniversity North
Lower level organizational unitsUniversity centre Varaždin
Department of Business Economics
PlaceKoprivnica
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Trade and Tourism
Study programme typeuniversity
Study levelgraduate
Study programmeBusiness Economics; specializations in: Tourism and International Trade
Study specializationTourism and International Trade
Academic title abbreviationmag. oec.
Genremaster's thesis
Language Croatian
Defense date2017-03-13
Parallel abstract (English)
The subject of thesis is "The economic and entrepreneurial aspects of wellness tourism" which will explain tourism focused on the economy and entrepreneurship in general and economics and entrepreneurship in wellness tourism. „Tourism as an economic category“ is the part that explains what is economic representation in tourism and also try to explain whom economic activity it belongs. The second part deals with tourism wellness market, with supply and demand, consumption in the wellness market and trends as well, as key factors that maintain the wellness market is one of the most powerful market in the global economy. It explains interdependence of economics and entrepreneurship in tourism, endeavoring to highlight the risks and forms of tourism entrepreneurship and ways of starting an entrepreneurial project. Wellness entrepreneurship and examples of business ideas in the sector is specifically mentioned and all this is described in the third part. Very important and not at all negligible, "A holistic approach to wellness" is the penultimate section of thesis and also the introduction to the final part, respectively research. The research is a work segment which is consisting of fulfilling the questionnaire on "Holistic Center" and describing the results obtained on the basis of hundreds of respondents. This study gives a slight idea of the importance and awareness of people about the holistic approach in Međimurje County.
Parallel keywords (Croatian)wellness turizam turističko tržište potrošnja holistički pristup poduzetništvo trendovi
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:122:856264
CommitterJasna Kosić