Internet is media which develop big changes on field of communication, entertainment and trade. We can not say for internet it is just a media, he present a whole new paradigm of marketing in which consumer from “fish” becomes a “fisherman” and he decides when and how to purchase. Internet marketing is gradually displacing, and traditional forms of international marketing are losing its significance. The different ways of communication are slowly taking a contemporary world ruled by technology. With development of technology, parallely are developing marketing techniques. We are daily exposed to different marketing techniques on the Internet, such as social media marketing, online advertising, web marketing, email marketing, etc. Each of these techniques are important for company, but in business they develop each other. Using these marketing techniques on the Internet, companies build better relationships with their customers, improve their sales, spread information about the company and products, and they achieve more efficient and faster delivery of products and services.