Promotional video for evotv was created in collaboration with Croatian television service evotv, Croatian radio station Kaj, narrator Katarina Špoljar and student Ana Medvedec. Why the promotional video? Well, promotional video is the best means for online marketing when it comes to reaching a wider audience on social networks. Video was not recorded, but it was animated with two-dimensional technic called motion graphic. Motion graphic can be found in movie introductions, movie closing credits and weather forecast. Motion graphic on web differs in its diverse art styles with a stressed alluring content such as dynamic visuals and graphic design which cannot be seen on television. From the received brief and creation of the storyboard to the animation of illustrations in accordance with the sound of narration. This final shows the creation and analysis of the promotional video because the endeavor does not end with the created video. Evotv has set challenging requests that must be realized. Have all the requirements been successfully implemented? Has the target audience been affected? Is the sent message clear enough to the viewers? These are just some of the questions that measure the value of a created promotional video.