This work presents the organizational structure, its characteristics and goals related to human resources, and the key to success in creating a pleasant and prospective work environment is reflected in the proper motivation of the workers. People are the most important component of each organization. Without people, it is unimaginable to functioning the system, and therefore it is of paramount importance to plan and manage human resources. Managers must constantly improve in this area so they could lead people and motivate them properly. Motivation anticipates most of the human behavior because if employees are not motivated the company has no prospect for long-term success because the key to success is satisfied and motivated employees. Motivation can not be directly measured, but it can expressed through behavior, size of effort, and indicator of work performance. This paper deals with the process and content theory of motivation, the most interesting of which is Maslow's, or the theory of hierarchy of needs, and the theory of fairness in social exchange dealing with the sense of affiliation, that is equality or inequality in society. At the end of the work, the results of the survey questionnaire were filled by more than 100 respondents from Varaždin and Međimurje County. Research was spent on Internet.