This work is based on presenting Varaždin as attraction, based presumption that has potential for devolpment a sustainable tourism. Tourism is in Republic of Croatia leading trade, so many cites base their development on increasing tourism. Tourism is part of every day, part of present and part of future of whole planet, that is why sustainable tourism is concerning all countries and all structures of society. It is necessary to coordinate principles of future development of economy, especially tourism with principles of sustainable tourism. The goal of this paper is to present the importance of sustainable tourism and ability of Varaždin to attract visitors with city attractions. First part is concerning new tren in tourism, enogastronomic tourism, sustainable tourism and impact that tourism has on enviroment. Following it is given a review on touristic attractions that are key element of touristic destination and also review of how destination by it's own is making impact on tourism development. With paper quiz made on random group of people are shown examinee attitude and oppinion on importance of sustainable tourism in choosing a touristic destination and stage of attractiveness some of touristic attractions of Varaždin. According to the results we may conclude that most of respondents think that sustainable tourism can make inpact of attractiveness and selection while choosing a touristic destination and also that city of Varaždin has potential to develop a sustainable tourism.