No public access
master's thesis
Internet marketing i oglašavanje na primjeru portala eMedjimurje.hr

Mateja Kovačić (2015)
University North
University centre Varaždin
Department of Business Economics
Metadata
TitleInternet marketing i oglašavanje na primjeru portala eMedjimurje.hr
AuthorMateja Kovačić
Mentor(s)Anica Hunjet (thesis advisor)
Abstract
U diplomskom radu obradila sam temu o Internet marketingu i oglašavanju na primjeru portala eMedjimurje.hr. U prvom dijelu rada predstavljen je uvod u temu rada. U drugom dijelu rada opisan je pojam, svrha i oblici Internet marketinga. U trećem dijelu navela sam prednosti oglašavanja Internet marketinga, elemente i sadržaj Internet stranica. U četvrtom dijelu rada opisala sam ponašanje potrošača na Internetu. U petom dijelu rada su opisane prednosti i problemi Internet oglašavanja i Internet trgovine koje su podjeljene na prednosti za potrošaće i prednosti za prodavače. U prošlosti je postojalo samo tradicionalno ne ciljano reklamiranje putem novina, radija, časopisa, televizije i izravne pošte. Internet je izmijenio pravila. U šetom dijelu rada navela sam nova i stara pravila marketinga i PR-a. Internet u Hrvatskoj postaje prisutan u svim oblicima poslovanja, pa tako i oglašavanje putem Interneta postaje sve važnije što je opisano u sedmom dijelu rada. U osmom dijelu rada opisala sam Internet oglašavanje u Republici Hrvatskoj na primjeru portala eMedjimurje.hr. Objasnila sam viziju, misiju, cilj portala, te pomoću besplatnih Internet alata prikazala analizu i istraživanja u odnosu na ostale portale u Hrvatskoj. U devetom dijelu donijela sam zaključak rada. Cilj rada je opisati načine oglašavanja, postojeće probleme, prednosti i procjene zašto se tvrtke moraju oglašavati kako bi bile konkurentne, te uspješno poslovale u budućnosti.
KeywordsMarketing Internet Web portal Banner Internet shop
Committee MembersPetar Kurečić (committee chairperson)
Goran Kozina (committee member)
Anica Hunjet (committee member)
GranterUniversity North
Lower level organizational unitsUniversity centre Varaždin
Department of Business Economics
PlaceKoprivnica
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Marketing
Study programme typeuniversity
Study levelgraduate
Study programmeBusiness Economics; specializations in: Tourism and International Trade
Study specializationTourism and International Trade
Academic title abbreviationmag. oec.
Genremaster's thesis
Language Croatian
Defense date2015-04-24
Parallel abstract (English)
In graduate work I dealt with the theme of Internet marketing and advertising on the portal eMedjimurje.hr case. In the first part is presented an introduction to the topic of work. The second part describes the concept, purpose and forms of Internet marketing.In the third part I noted the advantages of advertising, Internet marketing, elements and content of Web pages. In the fourth part of the paper I described consumer behavior on the Internet. In the fifth part describes the advantages and problems of Internet advertising and Internet shops that are divided on the benefits for consumers and benefits for sellers. In the past there was only not traditionally targeted advertising in newspapers, radio, magazines, television and direct mail. The Internet has changed the rules. The set of work I noted the new and old rules of marketing and PR. Internet in Croatia becomes present in all forms of business, including advertising on the Internet is becoming increasingly important as described in the seventh section of the work. In the eighth part I described the Internet advertising in the Republic of Croatia on the example of the portal eMedjimurje.hr. I explained the vision, mission, target portals, and using free Internet tools presented analysis and research in comparison to other portals in Croatia. In the ninth part I made a conclusion. The aim of this work is to describe ways of advertising, the existing problems, advantages and assessment why companies need to advertise in order to be competitive and successful business in the future.
Parallel keywords (Croatian)Marketing Internet potral banner Internet trgovina
Resource typetext
Access conditionNo public access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:122:119729
CommitterJasna Kosić