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master's thesis
Odnosi s javnošću u sportu
2018. urn:nbn:hr:122:731699
Sigetić, Dominik
University North
University centre Varaždin
Department of Communicology and Public Relations

Cite this document

Sigetić, D. (2018). Odnosi s javnošću u sportu (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:731699

Sigetić, Dominik. "Odnosi s javnošću u sportu." Master's thesis, University North, 2018. https://urn.nsk.hr/urn:nbn:hr:122:731699

Sigetić, Dominik. "Odnosi s javnošću u sportu." Master's thesis, University North, 2018. https://urn.nsk.hr/urn:nbn:hr:122:731699

Sigetić, D. (2018). 'Odnosi s javnošću u sportu', Master's thesis, University North, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:122:731699

Sigetić D. Odnosi s javnošću u sportu [Master's thesis]. Koprivnica: University North; 2018 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:122:731699

D. Sigetić, "Odnosi s javnošću u sportu", Master's thesis, University North, Koprivnica, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:122:731699

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Metadata
TitleOdnosi s javnošću u sportu
Title (english)Public relations in sports
AuthorDominik Sigetić
MentorMajda Tafra-Vlahović (mentor)
Committee memberLjubica Bakić-Tomić (predsjednik povjerenstva)
Committee memberJadranka Lasić-Lazić (član povjerenstva)
Committee memberVladimir Šimović (član povjerenstva)
Committee memberMajda Tafra-Vlahović (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Communicology and Public Relations)
Koprivnica
Defense date and country2018-03-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Rad daje uvid u teorijsko određenje odnosa s javnošću u sportu te pravi otklon istih od sportskog marketinga. U teorijskom okviru objašnjena je komunikacija s dionicima javnosti u sportu, tehnike i vještine kojima se služe stručnjaci u sportskim odnosima s javnošću, krizno komuniciranje u sportu i promocija. U istraživačkom dijelu nastoji se pokazati utjecaj hrvatskih sportaša na promociju Hrvatske.
Abstract (english)
The paper gives an insight into the theoretical determination of public relations in sports and it makes a deviation from sports marketing. In the theoretical framework, communication with public stakeholders in the sport, techniques and skills used by sports public relations experts, crisis communication in sports and promotion, has been explained. The research part seeks to show an influence of Croatian athletes on the promotion of Croatia.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:731699
Study programmeTitle: Public Relations
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra odnosa s javnostima (magistar/magistra odnosa s javnostima)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-04-20 12:33:40