This thesis starts from the basic notion of tourism and its meaning in the present. Which changes have occurred on the tourism market, which type of tourism exists, what characterize tourism and how much tourism affects the ecosystem of destinations or local communities. After the explanation of the term tourism thesis follows an elaboration of the concept of the tourist destination. The starting point for choosing a tourist destination is the basic information and characteristics that characterize the tourist destination. In the thesis, elements of a tourist destination are described as well as differentiated which shows what a specific tourist destination must have or what makes it a tourist destination. The success of a tourist destination depends on numerous factors, and in this thesis factors which are required to realize a competitive advantage are introduced. In order to achieve the competitive advantage, it is necessary to have the leadership of an expert. In this thesis, it will be noted that the tourist destination is not only about a consumer and a supplier, but that the value chain is much more comprehensive. All the subjects in the chain are the stakeholders, including and not limited to all individuals which participating in the tourist market or destination. With suppliers, there are also investors, consultants, and others. In order to achieve success in the tourist market, it is necessary to understand the consumer behavior. This thesis will distinguish consumer value, how much impact it has on future purchases, what are the methods for creating consumer satisfaction, and what motivates consumers to go to a tourist destination. Among the new trends in tourism, the impact of hi-tech platforms on consumer behavior is also mentioned. This thesis contains a business idea and its elaboration. Technology and platforms are the best distribution channels and as such have a great impact on tourism and consumers. In the last part of the thesis, a survey was conducted with 200 respondents, and the aim of the research was to find out what impact technology has on tourists and with which channels they get information about tourist destinations