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master's thesis
Paradoks izbora kod "Street Style" modnog odabira tinejdžera
2018. urn:nbn:hr:122:736453
Hutinec, Sanja
University North
University centre Varaždin
Department of Business Economics

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Hutinec, S. (2018). Paradoks izbora kod "Street Style" modnog odabira tinejdžera (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:736453

Hutinec, Sanja. "Paradoks izbora kod "Street Style" modnog odabira tinejdžera." Master's thesis, University North, 2018. https://urn.nsk.hr/urn:nbn:hr:122:736453

Hutinec, Sanja. "Paradoks izbora kod "Street Style" modnog odabira tinejdžera." Master's thesis, University North, 2018. https://urn.nsk.hr/urn:nbn:hr:122:736453

Hutinec, S. (2018). 'Paradoks izbora kod "Street Style" modnog odabira tinejdžera', Master's thesis, University North, accessed 08 September 2024, https://urn.nsk.hr/urn:nbn:hr:122:736453

Hutinec S. Paradoks izbora kod "Street Style" modnog odabira tinejdžera [Master's thesis]. Koprivnica: University North; 2018 [cited 2024 September 08] Available at: https://urn.nsk.hr/urn:nbn:hr:122:736453

S. Hutinec, "Paradoks izbora kod "Street Style" modnog odabira tinejdžera", Master's thesis, University North, Koprivnica, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:122:736453

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Metadata
TitleParadoks izbora kod "Street Style" modnog odabira tinejdžera
Title (english)The paradox of choice in the "Street Style" teenager's fashion selection
AuthorSanja Hutinec
MentorAnica Hunjet (mentor)
Committee memberGoran Kozina (predsjednik povjerenstva)
Committee memberAnte Rončević (član povjerenstva)
Committee memberAnica Hunjet (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Business Economics)
Koprivnica
Defense date and country2018-04-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom diplomskom radu istraženo je ponašanje potrošača tinejdžerske dobi u odabiru „Street Style“ odjeće. Tinejdžeri koriste modu i odjevne predmete kako bi izrazili svoj identitet, kako bi se pobunili protiv autoriteta, ali najviše kao sredstvo komunikacije i slanja poruke. Na njihov modni odabir najviše utjecaja imaju, u prvom redu prijatelji, a zatim mediji poput društvenih mreža, televizija te modni časopisi. Također tinejdžeri se često odijevaju u skladu s glazbom koju slušaju. Rezultati provedenog istraživanja pokazuju da mladi danas u kupovinu odjeće odlaze svakako jednom mjesečno ili čak više puta. Najčešće kupuju u lancima brze mode poput New Yorkera, H&M-a, C&A, Bershke te Zare. Žele imati na raspolaganju mnogo izbora, ali kada se trebaju odlučiti što bi odabrali postanu neodlučni i dvoume se između svega. Iz istraživanja je vidljivo da je to posebno naglašeno kod tinejdžerica.
Abstract (english)
This thesis explores the behaviour of teenage consumers when choosing ˝Street Style˝ clothing. Teenagers use fashion and clothes to express their identity, to rebel against the authorities, but mostly as means of communication and to send a message. Their fashion choice is mostly influenced by their friends, and then the media, such as social networks, television and fashion magazines. Teenagers often dress according to the music they listen to. The results of this research indicate that young people usually go shopping once a month, or even more often. Usually they shop in the retail of fast fashion clothing such as New Yorker, H&M, C&A, Bershka and Zara. They want to have the possibility of a choice, but when they need to make the choice they usually become indecisive and doubt everything. The research shows this is particularly the case with teenage girls.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:736453
Study programmeTitle: Business Economics; specializations in: Tourism and International Trade
Course: Tourism and International Trade
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-05-24 11:37:17