No public access
master's thesis
Analiza poslovne okoline poduzeća Letine inox d.o.o.

Božica Horvat (2015)
Sveučilište Sjever
Sveučilišni centar Varaždin
Odjel za poslovnu ekonomiju
Metadata
TitleAnaliza poslovne okoline poduzeća Letine inox d.o.o.
AuthorBožica Horvat
Mentor(s)Anica Hunjet (thesis advisor)
Abstract
U ovom diplomskom radu prikazana je analiza poslovne okoline jednog poduzeća, najprije u detaljnoj teorijskoj razradi a zatim na praktičnom primjeru međimurskog poduzeća Letine inox d.o.o. iz Čakovca. Obrađene su sljedeće teme; predmet istraživanja poduzeća, strategija, strategijsko i financijsko upravljanje, razvoj strateškog menadžmenta u organizaciji, postavljanje vizije, misije i ciljeva poduzeća, okolina poduzeća, organizacija poduzeća, opći podaci o poduzeću Letine inox d.o.o., tržište i analiza utjecaja okoline na poduzeće. Osnovni cilj je kroz analizu poslovne okoline poduzeća Letine inox d.o.o. identificirati prilike i prijetnje u eksternoj okolini, te snage i slabosti u internoj okolini, koje su nužne za formuliranje i implementaciju adekvatne strategije koja treba osigurati da se prilike iskoriste, prijetnje neutraliziraju, snage dodatno razviju, a slabosti pretvore u snage.
KeywordsCompany management organisation and analysis
Committee MembersGoran Kozina (committee chairperson)
Petar Kurečić (committee member)
Anica Hunjet (committee member)
GranterSveučilište Sjever
Lower level organizational unitsSveučilišni centar Varaždin
Odjel za poslovnu ekonomiju
PlaceKoprivnica
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Organization and Management
Study programme typeuniversity
Study levelgraduate
Study programmeBusiness Economics; specializations in: Tourism and International Trade
Study specializationTourism and International Trade
Academic title abbreviationmag. oec.
Genremaster's thesis
Language Croatian
Defense date2015-05-19
Parallel abstract (English)
In this dissertation an analysis of the business ambience of a chosen firm was conducted. First, the-depth theory development was explored and then cross-referenced with the company Letina Inox d.o.o which is located in Medimurje, Cakovec in Croatia. The following core themes were investigated: Subject of enterprise Company strategy Strategic and financial management Development of strategic management in the organisation Setting the vision and objectives of the company The key reason for this detailed analysis of the business environment was to create an effective S.W.O.T analysis to identify opportunities and threats from the external environment and to find strengths and weaknesses within the company. This is essential for the formulation and implementation of adequate strategies that should ensure to take advantage of opportunities, neutralize threats, force futher developmentand weakness into a strenght.
Parallel keywords (Croatian)poduzeće menadžment organizacija i analiza poslovne okoline
Resource typetext
Access conditionNo public access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:122:209135
CommitterJasna Kosić