This paper describes the procedure of creating and realization of a promotional video for passenger transport in tourist transfer. The thesis is divided into two main parts. First, which theoretically covers the segments of preproduction, production, and postproduction, while the second part describes the practical process of making a commercial video. The second, practical part of preproduction describes the preparation segment for creation of a commercial video. Following the client's requests a storyboard was created, after which the filming locations were set, time of filming, actors and the wardrobe. Furthermore, the equipment used for filming is also discussed, along with the actual filming process that occurred in different locations in the city of Split. In the postproduction segments, a musical background was set and the process of editing the filmed material in a nonlinear software Adobe Premiere Pro CC was also described. The length of the commercial video is 1 minute and 30 seconds, and it is defined according to the methods of presentation on the website and social networks. In general, the goal of this video is to present the quality of the trustworthy passenger transport service and to highlight the professional approach of the company.