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undergraduate thesis
Digitalni marketing na primjeru kino usluge
2018. urn:nbn:hr:122:650703
Trusić, Mislav
University North
University centre Varaždin
Department of Multimedia, Design and Application

Cite this document

Trusić, M. (2018). Digitalni marketing na primjeru kino usluge (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:650703

Trusić, Mislav. "Digitalni marketing na primjeru kino usluge." Undergraduate thesis, University North, 2018. https://urn.nsk.hr/urn:nbn:hr:122:650703

Trusić, Mislav. "Digitalni marketing na primjeru kino usluge." Undergraduate thesis, University North, 2018. https://urn.nsk.hr/urn:nbn:hr:122:650703

Trusić, M. (2018). 'Digitalni marketing na primjeru kino usluge', Undergraduate thesis, University North, accessed 17 April 2021, https://urn.nsk.hr/urn:nbn:hr:122:650703

Trusić M. Digitalni marketing na primjeru kino usluge [Undergraduate thesis]. Koprivnica: University North; 2018 [cited 2021 April 17] Available at: https://urn.nsk.hr/urn:nbn:hr:122:650703

M. Trusić, "Digitalni marketing na primjeru kino usluge", Undergraduate thesis, University North, Koprivnica, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:122:650703

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Metadata
TitleDigitalni marketing na primjeru kino usluge
Title (english)Digital marketing for cinema distributor
AuthorMislav Trusić
MentorDarijo Čerepinko (mentor)
Committee memberMario Periša (predsjednik povjerenstva)
Committee memberJelena Vlašić (član povjerenstva)
Committee memberDarijo Čerepinko (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Multimedia, Design and Application)
Koprivnica
Defense date and country2018-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Processes of Graphic Reproduction
Abstract
U svijetu u kojem vlada tehnologija, sve se vrti oko što veće zarade na bilo kojim medijskim platformama. Privlačenje novih kupaca i zadržavanje stalnih odrađuje marketing, a u ovom slučaju govorimo o digitalnom marketingu. On je dio integriranih marketinških komunikacija i odvija se na digitalnim platformama. U ovom radu naglasak ću staviti na temeljne pojmove marketinga i digitalnog marketinga te navesti njegove oblike. Glavni cilj rada je prikazati djelovanje digitalnog marketinga u različitim medijima, istaknuti marketinška istraživanja te na konkretnom primjeru prikazati učinkovitost uspješne provedene kampanje.
Abstract (english)
In the world where technology is dominated, everything revolves around making bigger profits on any media platform. Attracting new customers and keeping them steady is marketing, and in this case we are talking about digital marketing. It is part of integrated marketing communications and takes place on digital platforms. In this article, I will emphasize the basic concepts of marketing and digital marketing and indicate its forms. The main aim of the article is to show the activities of digital marketing in different media, to highlight marketing research and to show in a concrete example the effectiveness of a successful campaign.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:650703
Study programmeTitle: Graphical Studies: Multimedia, Design and Application
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka multimedijske i grafičke tehnologije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka multimedijske i grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-10-19 13:37:22