No public access
master's thesis
coolinarka.com Utjecaj internetskog sadržaja na poslovni ciklus Podravke

Irena Jagarinec (2015)
University North
University centre Varaždin
Department of Communicology and Public Relations
Metadata
Titlecoolinarka.com Utjecaj internetskog sadržaja na poslovni ciklus Podravke
AuthorIrena Jagarinec
Mentor(s)Vladimir Šimović (thesis advisor)
Abstract
Cilj ovoga rada je bio istražiti stav ispitanika i njihove navike u kuhanju putem interneta. Htjela sam prije svega utvrditi navike ispitanika u korištenju portala za kuhanje hrane u Hrvatskoj. Koliko često koriste portale za kuhanje hrane, koje portale najčešće posječuju, te koje dobne skupine najviše koriste portale za kuhanje. Nakon toga htjela sam dokazati da je coolinarika.com najposjećeniji portal za kuhanje. Ovim isrtraživanjem dobili smo odgovore koliko zapravo portal coolinarika.com utječe na poslovni ciklus Podravke i na samu prodaju Podravkinih proizvoda. Istraživačica je birala ljude slučajnim odabirom putem poslovnog maila Podravke i svog facebook profila. Podjednako su zastupljene žene i muškarci u uzorku. Više feedback je bilo od strane žena s obzirom da žene više koriste portal namjenjen pripremi hrane. Istraživanje je provedeno na 100 ispitanika od 135 poslanih upita slučajnim odabirom ispitanika.
Keywordscoolinarika.com portals for cooking internet
GranterUniversity North
Lower level organizational unitsUniversity centre Varaždin
Department of Communicology and Public Relations
PlaceKoprivnica
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Study programme typeuniversity
Study levelgraduate
Study programmePublic Relations
Academic title abbreviationmag. rel. publ.
Genremaster's thesis
Language Croatian
Defense date2015-07-13
Parallel abstract (English)
The aim of this study was to investigate the attitude of the respondents and their habits in the kitchen over the Internet. I wanted first of all to determine the habits of the respondents in the use of portals for cooking food in Croatia. How often do you use portals for cooking food, which most frequently visited portals and age group most commonly used portals for cooking. After that, I wanted to prove that coolinarika.com most visited portal for cooking. This isrtraživanjem we get answers how much portal coolinarika.com affects the business cycle Podravka and the actual sale of Podravka products. Researcher chose people at random through the mail business of Podravka and its Facebook profile. They are equally represented by women and men in the sample. More feedback was by women, since women are more used portal designed for food preparation. The study involved 100 respondents from 135 queries sent random subjects.
Parallel keywords (Croatian)coolinarika.com portali za kuhanje internet
Resource typetext
Access conditionNo public access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:122:510029
CommitterJasna Kosić