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master's thesis
Primjena društvenih medija u ustanovama visokog obrazovanja
2019. urn:nbn:hr:122:099174
Geček, Petra
University North
University centre Varaždin
Department of Communicology and Public Relations

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Geček, P. (2019). Primjena društvenih medija u ustanovama visokog obrazovanja (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:099174

Geček, Petra. "Primjena društvenih medija u ustanovama visokog obrazovanja." Master's thesis, University North, 2019. https://urn.nsk.hr/urn:nbn:hr:122:099174

Geček, Petra. "Primjena društvenih medija u ustanovama visokog obrazovanja." Master's thesis, University North, 2019. https://urn.nsk.hr/urn:nbn:hr:122:099174

Geček, P. (2019). 'Primjena društvenih medija u ustanovama visokog obrazovanja', Master's thesis, University North, accessed 22 November 2024, https://urn.nsk.hr/urn:nbn:hr:122:099174

Geček P. Primjena društvenih medija u ustanovama visokog obrazovanja [Master's thesis]. Koprivnica: University North; 2019 [cited 2024 November 22] Available at: https://urn.nsk.hr/urn:nbn:hr:122:099174

P. Geček, "Primjena društvenih medija u ustanovama visokog obrazovanja", Master's thesis, University North, Koprivnica, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:122:099174

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Metadata
TitlePrimjena društvenih medija u ustanovama visokog obrazovanja
Title (english)Application of social media at higher education institutions
AuthorPetra Geček
MentorLjerka Luić (mentor)
Committee memberDarijo Čerepinko (predsjednik povjerenstva)
Committee memberLjerka Luić (član povjerenstva)
Committee memberNikša Sviličić (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Communicology and Public Relations)
Koprivnica
Defense date and country2019-03-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Odnosi s javnošću su od iznimne važnosti za svaku organizaciju, tvrtku ili pojedinca koji u današnje vrijeme želi konkurirati na tržištu. Odnosi s javnošću dio su strateškog upravljanja, a zadaća im je stvoriti i održati ugled tvrtke te povećati prepoznatljivost stalnim i dosljednim dijalogom sa zajednicom. U današnje vrijeme, vrijeme modernih tehnologija, sve više organizacija koristi društvene medije u svrhu odnosa s javnošću. Bez odnosa s javnošću nema ni uspješne, ni kvalitetne organizacije. Svrha ovoga rada istražiti je koliki broj ustanova visokog obrazovanja u Hrvatskoj koristi moderne tehnologije, odnosno društvene mreže kao alat odnosa s javnošću, odnosno da li društvene mreže utječu na odabir studija studenata. U prvom dijelu rada, teorijskom, opisani su odnosi s javnošću, društvene mreže, struktura obrazovanja, a u drugom dijelu rezultati provedenog istraživanja.
Abstract (english)
Public relations has become extremely important for any organization, company or individual that wants to compete in the market nowadays. Public relations is a part of strategic management, and its goal is to create and maintain a company's reputation and to increase recognition by maintaining a constant and consistent dialogue with the community. Nowadays, at the time of modern technologies, more and more organizations use social media for the purpose of public relations. Without public relations, there is no quality or successful organization. The purpose of this paper is to investigate how many institutions of higher education in Croatia use modern technologies as a tool in public relations, or whether social media affect students' selection of studies. In the first part of the paper, public relations, social networks and education structures are described theoretically, and in the second part the research is conducted
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:099174
Study programmeTitle: Public Relations
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra odnosa s javnostima (magistar/magistra odnosa s javnostima)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-04-09 12:10:59