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undergraduate thesis
Redizajn ambalaže na primjeru morske soli Solane Pag
2019. urn:nbn:hr:122:046565
Balen, Marija
University North
University centre Varaždin
Department of Multimedia, Design and Application

Cite this document

Balen, M. (2019). Redizajn ambalaže na primjeru morske soli Solane Pag (Undergraduate thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:046565

Balen, Marija. "Redizajn ambalaže na primjeru morske soli Solane Pag." Undergraduate thesis, University North, 2019. https://urn.nsk.hr/urn:nbn:hr:122:046565

Balen, Marija. "Redizajn ambalaže na primjeru morske soli Solane Pag." Undergraduate thesis, University North, 2019. https://urn.nsk.hr/urn:nbn:hr:122:046565

Balen, M. (2019). 'Redizajn ambalaže na primjeru morske soli Solane Pag', Undergraduate thesis, University North, accessed 12 April 2024, https://urn.nsk.hr/urn:nbn:hr:122:046565

Balen M. Redizajn ambalaže na primjeru morske soli Solane Pag [Undergraduate thesis]. Koprivnica: University North; 2019 [cited 2024 April 12] Available at: https://urn.nsk.hr/urn:nbn:hr:122:046565

M. Balen, "Redizajn ambalaže na primjeru morske soli Solane Pag", Undergraduate thesis, University North, Koprivnica, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:122:046565

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Metadata
TitleRedizajn ambalaže na primjeru morske soli Solane Pag
Title (english)Solana Pag sea salt packaging redesign
AuthorMarija Balen
MentorRobert Geček (mentor)
Committee memberAndrija Bernik (predsjednik povjerenstva)
Committee memberNikolina Bolčević Horvatić (član povjerenstva)
Committee memberRobert Geček (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Multimedia, Design and Application)
Koprivnica
Defense date and country2019-10-11, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Processes of Graphic Reproduction
Abstract
Ambalaža je dodirna točka proizvođača i potrošača. Ona odražava vrijednosti brenda i ima veliku ulogu u diferencijaciji proizvoda donoseći mogućnost marketinške prednosti nad konkurencijom. Sve se više brine i o ekološkom aspektu gdje proizvodnja, upotreba i odlaganje ambalaže ima minimalan utjecaj na okoliš. Morska sol Solane Pag pakirana je u kartonskoj kutiji s nepraktičnim otvorom, koji onemogućava pražnjenje sadržaja. Dizajn ambalaže se duže nije mijenjao i kao takav se ne razlikuje dovoljno od konkurencije. Redizajnirana ambalaža nudi veću funkcionalnost, lakše korištenje i skladištenje te moderniji i osvježen izgled, čime se postiže prepoznatljivost na tržištu i, u konačnici, bolja konkurentnost proizvoda.
Abstract (english)
Packaging can be viewed as a touching point between producers and the consumers. It reflects the values of the brand and has a great role differentiating the product, bringing a potential marketing advantage into the picture. Ecological aspect is more and more addressed as production, usage and disposal of packaging all aim to have a minimal ecological footprint. Sea salt of Solana Pag d.d. is packed in a relatively impractical cardboard box which makes it difficult to get to the content. Packaging design hasn't been changed for a long time and, as such, doesn't differentiate itself from the competition. Redesigned packaging offers better functionality, easier usage and storage, as well as a more modern, refreshed design. All these factors aim to achieve a recognizable and more appealing product on the market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:046565
Study programmeTitle: Graphical Studies: Multimedia, Design and Application
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka multimedijske i grafičke tehnologije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka multimedijske i grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-11-14 17:41:47