Communication is part of human everyday life and takes place on an oral, written and non-verbal level. Therefore, it can be said that communication takes place not only in words, but also when it is not spoken. Communication skills, whether in business or private life, have a very big impact on the end result of the entire communication process. Using communication skills on a day-to-day basis, they enhance interpersonal relationships, directly affect communication success, and globally change the way one communicates with one another. Communication skills are very important in sales and in the whole process that takes place before making a purchase with a customer. The ability of the salesperson to approach, form communication and convince the buyer that he exclusively needs a particular product in his life, distinguished by the professionalism, knowledge and experience of the seller. The salesperson's communication skills are the key to the success of any sale and the creation of a positive image of the company he represents. The role of the seller in the sales process is to gather information about the customer and to create a sales process based on that. The sales process consists of several steps that must be followed in order to reach the end goal. The success of the sales process itself depends largely on the efforts of the salesperson who has invested in researching and understanding the buyer's situation and on how well the seller knows the product they want to sell. The salesperson needs to know how to handle different situations in the communication process because his way of dealing with and approaching the situation contributes to the end result of the sale. Sales success depends significantly on the salesperson's communication skills and his / her ability to adapt in new situations. Research was also carried out with the aim of providing insight into the level of communication skills in product sales, and to help sellers in improving their communication skills. The main objective of the research conducted was to determine consumers 'attitudes towards sellers trying to sell a particular product and consumers' interest in buying the product, after the seller tried to influence the decision to buy the product with his communication skills.