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master's thesis
Primjena menadžmenta prihoda u hotelijerstvu Hrvatske
2020. urn:nbn:hr:122:770846
Čanadi, Vesna
University North
University centre Varaždin
Department of Business Economics

Cite this document

Čanadi, V. (2020). Primjena menadžmenta prihoda u hotelijerstvu Hrvatske (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:770846

Čanadi, Vesna. "Primjena menadžmenta prihoda u hotelijerstvu Hrvatske." Master's thesis, University North, 2020. https://urn.nsk.hr/urn:nbn:hr:122:770846

Čanadi, Vesna. "Primjena menadžmenta prihoda u hotelijerstvu Hrvatske." Master's thesis, University North, 2020. https://urn.nsk.hr/urn:nbn:hr:122:770846

Čanadi, V. (2020). 'Primjena menadžmenta prihoda u hotelijerstvu Hrvatske', Master's thesis, University North, accessed 19 November 2024, https://urn.nsk.hr/urn:nbn:hr:122:770846

Čanadi V. Primjena menadžmenta prihoda u hotelijerstvu Hrvatske [Master's thesis]. Koprivnica: University North; 2020 [cited 2024 November 19] Available at: https://urn.nsk.hr/urn:nbn:hr:122:770846

V. Čanadi, "Primjena menadžmenta prihoda u hotelijerstvu Hrvatske", Master's thesis, University North, Koprivnica, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:122:770846

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Metadata
TitlePrimjena menadžmenta prihoda u hotelijerstvu Hrvatske
Title (english)Implementation of revenue management in the hotel industry in Croatia
AuthorVesna Čanadi
MentorDamira Đukec (mentor)
Committee memberAnte Rončević (predsjednik povjerenstva)
Committee memberDamira Đukec (član povjerenstva)
Committee memberDinko Primorac (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Business Economics)
Koprivnica
Defense date and country2020-05-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Okosnicu ovog rada čini pojam menadžmenta prihoda, metoda koja pridonosi maksimizaciji profita u brojnim djelatnostima, pa tako i u uslužnim. Upravljanje prihodima tj. upravljanje prinosima vrsta je relativno nove tehnike poslovanja kojom se želi povećati prihod poslovnih subjekata. Ukoliko se ispravno koristi, omogućuje povećanje zarade prodajom roba i usluga različitim kupcima po različitim cijenama. Glavni cilj ovog rada je ispitati da li i u kojoj mjeri menadžeri u hotelijerstvu Hrvatske koriste ovu metodu za maksimiziranje dobiti. Nakon uvodnih razmatranja i teorijske pozadine o hotelskoj industriji, upravljanju prihodima i cjenovnim strategijama, prikazane su studije slučaja kao i rezultati provedenog empirijskog istraživanja.
Abstract (english)
This paper will explore the profit maximizing method of yield management in the hotel industry in Croatia. Yield management is a method that enables firms to increase their profits through allocation of their capacities to various customers for the right prices. For hotels that means selling the rooms at different rate levels. Main goal of this paper is to examine if, and to what extent is the Croatian hotel industry using this method for profit maximization. After a theoretical background on yield management and price strategies, the results of empirical research on the implementation of yield management in hotels in Croatia are presented.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:770846
Study programmeTitle: Business Economics; specializations in: Tourism and International Trade
Course: Tourism and International Trade
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2020-09-01 07:30:39