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undergraduate thesis
Primjena Kano modela u poslovanju
2020. urn:nbn:hr:122:791461
Pađen, Luka
University North
University centre Varaždin
Department of Technical and Economic Logistics

Cite this document

Pađen, L. (2020). Primjena Kano modela u poslovanju (Undergraduate thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:791461

Pađen, Luka. "Primjena Kano modela u poslovanju." Undergraduate thesis, University North, 2020. https://urn.nsk.hr/urn:nbn:hr:122:791461

Pađen, Luka. "Primjena Kano modela u poslovanju." Undergraduate thesis, University North, 2020. https://urn.nsk.hr/urn:nbn:hr:122:791461

Pađen, L. (2020). 'Primjena Kano modela u poslovanju', Undergraduate thesis, University North, accessed 20 October 2024, https://urn.nsk.hr/urn:nbn:hr:122:791461

Pađen L. Primjena Kano modela u poslovanju [Undergraduate thesis]. Koprivnica: University North; 2020 [cited 2024 October 20] Available at: https://urn.nsk.hr/urn:nbn:hr:122:791461

L. Pađen, "Primjena Kano modela u poslovanju", Undergraduate thesis, University North, Koprivnica, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:122:791461

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Metadata
TitlePrimjena Kano modela u poslovanju
Title (english)Application of Kano model in business
AuthorLuka Pađen
MentorKrešimir Buntak (mentor)
Committee memberIvana Martinčević (predsjednik povjerenstva)
Committee memberKrešimir Buntak (član povjerenstva)
Committee memberVesna Sesar (član povjerenstva)
Committee memberSanja Zlatić (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Technical and Economic Logistics)
Koprivnica
Defense date and country2020-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Traffic and Transport Technology
Intelligent Transport Systems and Logistics
Abstract
U ovom završnom radu Kano model predstavljen je kao dio marketinškog istraživanja tržišta. Uspješno poslovanje poduzeća i samim time zadovoljavanje želja korisnika podrazumijeva kontinuirano istraživanje tržišta, istraživanje razvoja, želja i potreba korisnika i razvoj proizvoda u skladu s dobivenim rezultatima, prikupljanje i analizu informacija o konkurenciji. Na temelju studije Huang Jiawena predstavljena je njegova primjena u poduzeću Y. Kano model, kao i istraživanje tržišta za zadaću ima pri prikupljanje, analizu i interpretaciju podataka. Dobiveni rezultati važni su u donošenju odluka o tržišnom poslovanju i razvijanju novih proizvoda te njihovom predstavljanju na tržištu.
Abstract (english)
In this final paper the Kano model is presented as part of market research. Successful business of the company and satisfying the wishes of users implies continuous market research, research of development, wishes and needs of users and product development in accordance with the obtained results, collection and analysis of information about the competition. Kano model was presented in a study by Huang Jiawen. It analyzes Kano model and its application in the Y Company, as well as market research for the task it has in collecting, analyzing and interpreting data. The obtained results are important in making decisions on market operations and developing new products and their presentation on the market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:791461
Study programmeTitle: Technical and Economic Logistics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka tehničke i gospodarske logistike (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka tehničke i gospodarske logistike)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-11-02 08:30:45