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master's thesis
Analiza apela oglašavanja i njihov utjecaj na odabir proizvoda
2021. urn:nbn:hr:122:885830
Bašić, Marinela
University North
University centre Varaždin
Department of Business Economics

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Bašić, M. (2021). Analiza apela oglašavanja i njihov utjecaj na odabir proizvoda (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:885830

Bašić, Marinela. "Analiza apela oglašavanja i njihov utjecaj na odabir proizvoda." Master's thesis, University North, 2021. https://urn.nsk.hr/urn:nbn:hr:122:885830

Bašić, Marinela. "Analiza apela oglašavanja i njihov utjecaj na odabir proizvoda." Master's thesis, University North, 2021. https://urn.nsk.hr/urn:nbn:hr:122:885830

Bašić, M. (2021). 'Analiza apela oglašavanja i njihov utjecaj na odabir proizvoda', Master's thesis, University North, accessed 03 April 2025, https://urn.nsk.hr/urn:nbn:hr:122:885830

Bašić M. Analiza apela oglašavanja i njihov utjecaj na odabir proizvoda [Master's thesis]. Koprivnica: University North; 2021 [cited 2025 April 03] Available at: https://urn.nsk.hr/urn:nbn:hr:122:885830

M. Bašić, "Analiza apela oglašavanja i njihov utjecaj na odabir proizvoda", Master's thesis, University North, Koprivnica, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:122:885830

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Metadata
TitleAnaliza apela oglašavanja i njihov utjecaj na odabir proizvoda
Title (english)Analysis of advertising appeals and their influence on product selection
AuthorMarinela Bašić
MentorDijana Vuković (mentor)
Committee memberMarina Gregorić (predsjednik povjerenstva)
Committee memberDijana Vuković (član povjerenstva)
Committee memberAnica Hunjet (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Business Economics)
Koprivnica
Defense date and country2021-02-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Oglašavanje je postalo neizostavan dio svakodnevice potrošača, a apeli u oglašavanju sve se intenzivnije koriste kako bi se njima doprjelo do potrošača. Diplomskim radom pod nazivom Analiza apela u oglašavanju i njihov utjecaj na odabir proizvoda teorijski se želi pojasniti pojam oglašavanja, proces oglašavanja i bitni elementi u samom tom procesu. Nakon teorijskog dijela, istraživanje koje je provedeno usmjereno je na utjecaj apela u oglašavanju na potrošača i njegovo ponašanje. Apeli u... More oglašavanju koriste se kako bi kod potrošača stvorili želju za određenim proizvodom što bi u konačnici trebalo rezultirati kupnjom. Danas su potrošači, ponajviše pod utjecajem globalizacije, okruženi brojnim oglasima i marketinškim stručnjacima i poduzećima često je teško doći do potrošača i zadržati njihovu pozornost na određenom oglasu. Upravo se iz tog razloga sve više koriste apeli u oglašavanju. Istraživanje je usmjereno na dva apela – apel na strah i apel na seks. Cilj je utvrditi kako navedeni apeli utječu na potrošače, ponajviše na žensku populaciju. Less
Abstract (english)
Advertising has become an indispensable part of consumer's daily lives and appeals in advertising are being used more and more intensively to reach consumers. The diploma thesis entitled Analysis of advertising appeals and their influence on product selection theoretically seeks to clarify the concept of advertising, the advertising process and the essential elements in the process. Following the theoretical part, the research conducted focused on the impact of appeals in advertising on... More the consumer and his behavior. Appeals in advertising are used to create a consumer’s desire for a particular product which should ultimately result in a purchase. Today, consumers, mostly influenced by globalization, are surrounded by numerous advertisements and marketing professionals and businesses often find it difficult to reach consumers and keep their attention on a particular advertisement. It is for this reason that appeals are increasingly used in advertising. The research focuses on two appeals - an appeal to fear and an appeal to sex. The aim is to determine how these appeals affect consumers, mostly the female population. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:885830
Study programmeTitle: Business Economics; specializations in: Tourism and International Trade
Course: Tourism and International Trade
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-04-21 07:45:04
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