Man is a visual being, and that is how he should be treated. This sentence should be the first rule of every designer, regardless of which product the design refers to. Should it be the toothpaste packaging design, perfume boxes or wine labels. The first encounter between the product and the design, the customer experiences precisely through sight, and in those few seconds the impression of that product is created. If the design is unattractive to the eye, or simply said, is not good enough, it is very unlikely that consumer will reach for that product. Precisely because of this, every manufacturer has to put a lot of effort into the design itself, if he wants to have a product that will be relevant on the market. This is very important in the wine industry, therefore, the design itself, and in general the packaging of in which the wine is placed, says a lot about the quality of the product. Therefore, it is very important how to create an emotional connection between the product itself, the bottle of wine, and the buyer, using a quality design, correct typography, and the correct arrangement of elements.