The graduation thesis „The perspectives of rural development of tourism in Varaždin county“ gives insight into the tourism offers, and also the development of the rural region of the county of Varaždin. Tourism, as a mass phenomenon, creates new forms of tourism with its frequent expansion. Tourists are also responsible for this, as they wish to satisfy their wants and needs, which differ between individuals. Rural tourism is especially focused on in this thesis, as it has become increasingly desirable over the past few years. With the development of this kind of tourism come several advantages and disadvantages in an economic and non economical sense. New workplaces are established, production increases, care is put into the preservation of old buildings, and numerous other advantages that will be addressed in this thesis. The county of Varaždin encourages the development of rural tourism. In its borders, there are 315 protected moveable and non-moveable cultural assets as well as material and non-material cultural assets, which make it one of the most culturally and historically bountiful counties. It also attracts numerous tourists with its extraordinary natural beauty. A study, which is provided at the end of the thesis, was conducted with the help of an anonymous poll of people who visited the county of Varaždin, with which they were allowed to give their opinions on the perspectives of rural developments of tourism in Varaždin county. This study is then used to form the conclusion of this thesis.