In this seminar multiple perspectives of development in agroturism in Međimurje have been analised, especially in time of globalisation when a change of awareness and change in lifestyle occur in society which causes changes in needs and wishes of the consumers. Changes have been recognized as is their effect on turism and we consider them an important part of growth in agroturism. With economical review, agroturism also presents a certain stance, life philosophy of an individual which he reflects on through healthier style of eating, exercising and staying in the fresh air surrounded by untouched nature which ultimately assimilates through his stay on agroturistic properties. In Međimurje constant tracking and encouragement in growth of the contents exist, both of those which have been existing in the area and new ones, taking into account the best ways to imbed them into the story of Međimurje as an agroturistic destination. In labor, an insight in potential which family farms, nature beauties and preserved cultural heritage posses have been tried to put under analysis. Međimurje presents a destination which promotes a development of sustainable agroturism. Perspectives of the agroturistic growth exist in nurturement of cultural heritage through old crafts and customs, traditional manifestations and festivals, traditional houses for rest with rural capacities and by nurturing a good gastronomic offer. That opens up major possibilities to a vast potential growth of agroturism in Međimurje.