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master's thesis
Kako dobar grafički dizajn utječe na oglase
2022. urn:nbn:hr:122:422463
Zorković, Marina
University North
University centre Varaždin
Department of Multimedia, Design and Application

Cite this document

Zorković, M. (2022). Kako dobar grafički dizajn utječe na oglase (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:422463

Zorković, Marina. "Kako dobar grafički dizajn utječe na oglase." Master's thesis, University North, 2022. https://urn.nsk.hr/urn:nbn:hr:122:422463

Zorković, Marina. "Kako dobar grafički dizajn utječe na oglase." Master's thesis, University North, 2022. https://urn.nsk.hr/urn:nbn:hr:122:422463

Zorković, M. (2022). 'Kako dobar grafički dizajn utječe na oglase', Master's thesis, University North, accessed 05 January 2025, https://urn.nsk.hr/urn:nbn:hr:122:422463

Zorković M. Kako dobar grafički dizajn utječe na oglase [Master's thesis]. Koprivnica: University North; 2022 [cited 2025 January 05] Available at: https://urn.nsk.hr/urn:nbn:hr:122:422463

M. Zorković, "Kako dobar grafički dizajn utječe na oglase", Master's thesis, University North, Koprivnica, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:122:422463

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Metadata
TitleKako dobar grafički dizajn utječe na oglase
Title (english)Effect of good graphic design on ads
AuthorMarina Zorković
MentorRobert Geček (mentor)
Committee memberDomagoj Frank (predsjednik povjerenstva)
Committee memberAndrija Bernik (član povjerenstva)
Committee memberRobert Geček (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Multimedia, Design and Application)
Koprivnica
Defense date and country2022-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Processes of Graphic Reproduction
Abstract
Ideja ovog diplomskog rada jest istražiti u kojoj je mjeri izgled grafičkog dizajna važan i jesu li grafički dizajn i oglašavanje povezani. Također, rad se bavi pitanjem shvaćaju li korisnici važnost oglašavanja, tj. jesu li svjesni da čitaju oglas ili pak misle da je to „običan“ sadržaj koji krasi portale ili novine. Danas u svijetu oglašavanja zapravo koristimo sve moguće medije kako bi prenijeli svoju poruku. To najčešće čini putem televizije, tiska (novina, časopisa), radija, interneta, pošiljka pošte, sponzorstva, odjeće, raznih događanja i slično. U središtu ovog rada bit će oglašavanje u novinama i na web portalu.
Abstract (english)
The idea of this master thesis is to investigate a very important aspect of graphic design and whether graphic design and advertising are related. The question is also whether users are aware of the importance of advertising; whether they are aware that they are reading an ad or think that it is "ordinary" content that adorns portals or newspapers. In today's world, advertising actually uses all possible media to convey its message. They usually do this through television, print (newspapers, magazines), radio, internet, consignment, sponsorship, clothing, events and so on. This paper focuses on advertising in newspapers and on the web portal.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:422463
Study programmeTitle: Multimedia Science
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra inženjer/inženjerka grafičke tehnologije (magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-02-14 15:49:36