The main idea of the work was to directly examine the readiness of the representatives of different types of organizations from the event industry to manage a crisis situation, the ability of organization to identify key stakeholder, as well as the use of tools and channels used for communication in a crisis. The research also examined the experiences of participants in crisis situations and the ability to perceive risks that potentially endanger the reputation and business of their organizations. The research, which included organizations from the MICE, sports, music, theater and tourism sectors, resulted in the conclusion of a low level of readiness of organizations from the event industry for crisis situations, that is, for successful communication with their key and wider publics. It was observed that a practice of heavy reliance on social networks as the primary and, for some respondents, the only channel for communication, which is sufficient for some stakeholders and the general public, but not appropriate for the internal public. The result of the work is an immediate insight and assessment of the readiness of organizations from the event industry for crisis situations and crisis communication, shared experiences with crisis situations and the way in which they were managed.