With the advent of the corona virus, we are encountering mass work from home for the first time. Digitization enters all business segments. We realize that it is not enough just to exist as an activity, it is necessary to be visible. With the transition to the online mode of work, the number of Internet users increased drastically. Lectures are listened to online, products are bought online, even training is done online. As everything has gone online, employers are looking for new ways to advertise their products and achieve competitiveness. Business management programs, customer bases, web shops appear, and it becomes almost unimaginable to work without these tools. Almost every website today blogs about their products. It was these tools and systems that improved operations and increased revenues. How writing articles makes us visible to potential customers, how having a content management system and regularly updating information affects customers' perception of the seller is one of the topics covered in this paper. Why is it necessary to have a CMS system and digitize business processes and how to become competitive on the market? In order to prove the stated thesis, I conduct research on user experiences regarding websites, web applications and business tools, and in cooperation with the Health Club center I created a website and a CMS system. The idea is to create as much interactivity of potential customers with the center as possible through the design itself, to surpass the competition and facilitate business in order to achieve maximum quality and service in the shortest possible time. The result of this work is the website of the domain healthclub.hr with the corresponding system for editing content and tools for managing business.