Artificial intelligence (AI) is increasingly becoming an indispensable factor in modern business, providing organizations with new opportunities to optimize processes, increase efficiency and improve customer experience. In this context, the ChatGPT system (Generative Pre-trained Transformer) has developed as an advanced AI technology that has significant potential in the business environment. The aim of this thesis is to provide a detailed analysis of the implementation and impact of the ChatGPT system in business. The introductory part of the paper examines the development of artificial intelligence in the context of business, with an emphasis on the progress of the ChatGPT system and its application in the real world. The review of the literature provides an insight into previous research on the application of artificial intelligence in business, as well as specific examples of the implementation of the ChatGPT system in various industries. The work methodology includes a detailed description of the methods and tools used to analyze the implementation of the ChatGPT system. Also, the choice of samples and analysis criteria is investigated, which ensures the relevance and validity of the obtained results. Through the analysis of the implementation of the ChatGPT system in the business environment, the key advantages and challenges that organizations face when integrating this innovative technology are explored. The impact of the ChatGPT system on organizational performance and user experience is also thoroughly evaluated through real examples. Ethical issues and challenges related to the use of the ChatGPT system in business were also considered to ensure responsible and ethical use of this technology. Issues of privacy and data security, as well as potential ethical implications in interaction with users, receive special emphasis. The research results can serve as guidelines for organizations that want to take advantage of AI technologies in their business and better understand how to optimize the implementation of the ChatGPT system. In short, this thesis contributes to the understanding of the importance and impact of artificial intelligence in business, offering valuable knowledge for organizations that strive for the successful implementation and utilization of AI technologies in the modern business environment.