This paper explores the process of designing an effective product presentation by applying principles and strategies from the fields of design, branding and marketing. It deals with the theoretical understanding of these areas, which are necessary for the analysis of existing presentations of relevant products from the sports industry and the practical part of the work. The analysis defines good and bad brand strategies, while the conclusions of the analysis serve as guidelines for creating an optimized presentation of inline skates made by an existing brand. A bad example of product presentation is optimized in the practical part of the work by applying the principles learned from the theoretical part, thereby rounding off the paper through theoretical and practical insight into the topic. The aim of the paper is to show how changing the approach to presenting product information can affect its impression and brand recognition, and emphasizes the importance of storytelling as a marketing strategy. It demonstrates how combining visual elements and effective communication strategies can enhance a product's presence in the digital market and highlights the interrelationship of various creative fields to achieve effective visual communication and product presentations.