Public relations can be characterized as the strategic management of communication between a specific association, institution or organization and its various stakeholders, including the public, media, investors, employees and other relevant parties. Public relations professionals are increasingly using new media, information and communication channels and data analysis to better understand their target audience and the media environment in which they operate. Crisis situations are also covered using social media, which helps to identify important aspects that need to be addressed and helps to create a sense of public and stakeholder opinion. In today's age when digitalization has taken over the world and when social networks, smartphones and the Internet have entered every pore of human activity and become imperative, it is not easy to maintain transparency and gain the trust of citizens from the police and authorities. It is easily possible that some crisis situations are fake, "inflated" and panic spreads unnecessarily. In general, the use of media during crises presents a unique opportunity to obtain feedback and insights in real time, therefore it is necessary to effectively monitor emerging trends and respond to communication on social media thoughtfully and with purpose, by competent police officers. It is for this reason that empirical research was conducted using a survey method based on a questionnaire, and it was determined that police transparency and crisis communication in Croatia are at a satisfactory level, and that the police invest exceptional efforts in timely and transparent reporting to the public about all important events that have an impact on citizens and that the information transmitted by police officers during crisis situations is precisely communicated.