With the globalization development, business communications has experienced great changes in a relatively short period of time, within and outside the organization. This work processes them through a theoretical and research part. With emersion of information and information-communication technology the global society has changed the way od business, distant communication and the new media in which are integrated the old media was developed. The workplace is no longer strictly specified, the flow of information is simplified and accelerated, the digital processing contributes to the quality of the message, spatial and temporal differences almost disappeared with emersion of the networked society and virtual office. Working forces from various countries has adopted new knowledge and skills applicable in business, which brings a great competitive advantage in the market. By increasing the diversity of cultures of individual employees within the organization, there is a need for effective business communication. Poor knowledge of the culture can result in misunderstandings in communication because of misinterpreting messages or false assumptions. For business people to communicate with people of different cultures and nationalities, it is necessary to adopt intercultural sensitivity. Continuous education, cultural awareness and teamwork create business excellence which is needed in today's demanding global market. The study was conducted in order to determine the attitudes of respondents in Croatia on changes of globalization. By analyzing and processing the resulting data, all four hypothesis, based on the theoretical part of the work, was accepted.