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undergraduate thesis
Vizualni identitet za alternativni fast food
2024. urn:nbn:hr:122:542833
Plevnjak, Hana
University North
University centre Koprivnica
Department of Media Design

Cite this document

Plevnjak, H. (2024). Vizualni identitet za alternativni fast food (Undergraduate thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:542833

Plevnjak, Hana. "Vizualni identitet za alternativni fast food." Undergraduate thesis, University North, 2024. https://urn.nsk.hr/urn:nbn:hr:122:542833

Plevnjak, Hana. "Vizualni identitet za alternativni fast food." Undergraduate thesis, University North, 2024. https://urn.nsk.hr/urn:nbn:hr:122:542833

Plevnjak, H. (2024). 'Vizualni identitet za alternativni fast food', Undergraduate thesis, University North, accessed 30 December 2024, https://urn.nsk.hr/urn:nbn:hr:122:542833

Plevnjak H. Vizualni identitet za alternativni fast food [Undergraduate thesis]. Koprivnica: University North; 2024 [cited 2024 December 30] Available at: https://urn.nsk.hr/urn:nbn:hr:122:542833

H. Plevnjak, "Vizualni identitet za alternativni fast food", Undergraduate thesis, University North, Koprivnica, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:122:542833

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Metadata
TitleVizualni identitet za alternativni fast food
Title (english)New brand identity for alternative fast food
AuthorHana Plevnjak
MentorLuka Daniel Borčić (mentor)
Committee memberMario Periša (predsjednik povjerenstva)
Committee memberLuka Daniel Borčić (član povjerenstva)
Committee memberIva Matija Bitanga (član povjerenstva)
GranterUniversity North
(University centre Koprivnica)
(Department of Media Design)
Koprivnica
Defense date and country2024-10-23, Croatia
Scientific / art field,
discipline and subdiscipline		FIELD OF ART
Design
Abstract
Cilj ovog rada bio je razviti vizualni identitet suvremenog fast food restorana, motiviran vlastitom željom za otvaranjem takvog restorana u budućnosti. U ovom pisanom djelu prikazan je proces razvoja identiteta, od prvotnih skica do konačnog rješenja. Kao dio ovog projekta, korištene su 3D simulacije kako bi se dočarali različiti elementi koji se upotrebljavaju pri pripremi burgera. Logotip uključuje različite ilustracije koje se mijenjaju, čime se korisnicima želi ilustrirati da svaki burger može biti jedinstven i prilagođen njihovim osobnim preferencijama, što je i srž koncepta restorana. Slogan vezan uz ovaj vizualni identitet glasi "Stvori svoj", osmišljen s ciljem da sažme ponudu restorana u jednoj kratkoj rečenici.Plakat je dizajniran s jasnoćom i minimalizmom, izbjegavajući suvišne elemente. Mobilna aplikacija je koncipirana kao platforma za naručivanje hrane, eliminirajući potrebu za klasičnim jelovnicima; umjesto toga, koristi se putem mobilnih uređaja korisnika.
Abstract (english)
The goal of this work was to develop the visual identity of a contemporary fast food restaurant, motivated by my own desire to open such a restaurant in the future. This written work shows the process of identity development, from the initial sketches to the final solution. As part of this project, 3D simulations were used to depict the various elements used in the preparation of burgers. The logo includes different illustrations that change, which aims to illustrate to customers that each burger can be unique and customized to their personal preferences, which is the core of the restaurant's concept. The slogan related to this visual identity reads "Create your own", designed to summarize the restaurant's offer in one short sentence. The poster is designed with clarity and minimalism, avoiding superfluous elements. The mobile application is designed as a platform for ordering food, eliminating the need for classic menus; instead, it is used through users' mobile devices.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:122:542833
Study programmeTitle: Media design
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) medijskog dizajna (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) medijskog dizajna)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-12-13 10:39:14