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undergraduate thesis
Sportski marketing i oglašavanje muške rukometne reprezentacije u medijima
2024. urn:nbn:hr:122:009448
Frljužec, Mateja
University North
University centre Koprivnica
Department of Business and Management

Cite this document

Frljužec, M. (2024). Sportski marketing i oglašavanje muške rukometne reprezentacije u medijima (Undergraduate thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:009448

Frljužec, Mateja. "Sportski marketing i oglašavanje muške rukometne reprezentacije u medijima." Undergraduate thesis, University North, 2024. https://urn.nsk.hr/urn:nbn:hr:122:009448

Frljužec, Mateja. "Sportski marketing i oglašavanje muške rukometne reprezentacije u medijima." Undergraduate thesis, University North, 2024. https://urn.nsk.hr/urn:nbn:hr:122:009448

Frljužec, M. (2024). 'Sportski marketing i oglašavanje muške rukometne reprezentacije u medijima', Undergraduate thesis, University North, accessed 02 April 2025, https://urn.nsk.hr/urn:nbn:hr:122:009448

Frljužec M. Sportski marketing i oglašavanje muške rukometne reprezentacije u medijima [Undergraduate thesis]. Koprivnica: University North; 2024 [cited 2025 April 02] Available at: https://urn.nsk.hr/urn:nbn:hr:122:009448

M. Frljužec, "Sportski marketing i oglašavanje muške rukometne reprezentacije u medijima", Undergraduate thesis, University North, Koprivnica, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:122:009448

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Metadata
TitleSportski marketing i oglašavanje muške rukometne reprezentacije u medijima
Title (english)Sports marketing and advertising of the men's handball team in the media
AuthorMateja Frljužec
MentorAna Mulović Trgovac (mentor)
Committee memberKaterina Fotova Čiković (predsjednik povjerenstva)
Committee memberBiljana Marković (član povjerenstva)
Committee memberAna Mulović Trgovac (član povjerenstva)
GranterUniversity North
(University centre Koprivnica)
(Department of Business and Management)
Koprivnica
Defense date and country2024-09-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema završnog rada je Sportski marketing i oglašavanje muške rukometne reprezentacije u medijima. U radu će se objasniti pojam sportskog marketinga i pojam oglašavanja u marketingu, te na društvenim mrežama. Pojam sportskog marketinga objasnit će se kroz dijelove koji ga čine, a to su sponzorstvo, volontiranje, brend. Svaki će se dio u radu zasebno objasniti i navesti primjer. Oglašavanje u rukometu danas je putem društvenih mreža. Svaka društvena mreža služi za jedan dio određenih pratitelja i svaka ima svoju funkciju u radu će se objasniti koje su to društvene mreže. Navest će se primjeri oglašavanja naših igrača i noviteti koji se unose u sport kako bi i pratitelji bili uključeni u sam rad. U završnom radu provedeno je online anketno istraživanje. Istraživanje se provelo između srednje grupe ljudi koja cijeli svoj život živi i radi za rukomet u Hrvatskoj. Anketom želimo vidjeti prate li se aktualne vijesti oko rukometne reprezentacije i kako su pratitelji Hrvatskog rukometnog saveza zadovoljni aktivnošću i objavama koje prate.
Abstract (english)
Topic of the final paper is Sports Marketing and Advertising of the Men's Handball National Team in the Media. The paper will explain the concept of sports marketing and the concept of advertising in marketing and on social networks. The concept of sports marketing will be explained through the parts that make it up, namely sponsorship, volunteering, brand. Each part of the paper will be explained separately and an example will be given. Advertising in handball today is via social networks. Each social network serves a part of certain followers and each one has its own function, the paper will explain which social networks these are. Examples of advertising of our players and novelties introduced into the sport will be given so that followers are also involved in the work itself. In the final paper, an online survey was conducted. The research was conducted among a medium group of people who live and work for handball in Croatia their whole lives. With the survey, we want to see if current news about the national handball team is being followed and how the followers of the Croatian Handball Association are satisfied with the activity and announcements they follow.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:009448
Study programmeTitle: Business and Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovanja i menadžmenta (prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovanja i menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2025-03-03 10:18:00