One of the main tasks of marketing experts is the recognition, measurement and prediction of responses from individuals who enter the exchange with the level of macro and micro environment for the purpose of a quality business management. Marketing is an area of the economy which is founded on an exchange or transfer of tangible and intangible values between two or more parties involved. As a matter of marketing there are products, services, organizations, events, people, places, assets, experience and ideas. Oriented to consumer marketing team along with other experts, taking into account the functionality and quality of a product or service puts the same product or service to market. The development of a new product includes the new product, the modification of the product and a brand of new product that a company develops for a particular market. A product that is on the market goes through its life cycle that can include three to six phases, with starting phase of introduction and phase of dying as ending. The marketing audit is a systematic and periodic control of the company, its objectives, strategies and activities in order to detect areas where there are problems and opportunities. The purpose of the marketing strategy is to provide insight into the current situation of marketing research micro and macro environment in order to collect data on their own and competitive products, distribution channels, market and competitive businesses.