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undergraduate thesis
Dizajn ambalaže za liniju cvjećarskih proizvoda
2017. urn:nbn:hr:122:329316
Maruševec, Martina
University North
University centre Varaždin
Department of Multimedia, Design and Application

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Maruševec, M. (2017). Dizajn ambalaže za liniju cvjećarskih proizvoda (Undergraduate thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:329316

Maruševec, Martina. "Dizajn ambalaže za liniju cvjećarskih proizvoda." Undergraduate thesis, University North, 2017. https://urn.nsk.hr/urn:nbn:hr:122:329316

Maruševec, Martina. "Dizajn ambalaže za liniju cvjećarskih proizvoda." Undergraduate thesis, University North, 2017. https://urn.nsk.hr/urn:nbn:hr:122:329316

Maruševec, M. (2017). 'Dizajn ambalaže za liniju cvjećarskih proizvoda', Undergraduate thesis, University North, accessed 16 March 2025, https://urn.nsk.hr/urn:nbn:hr:122:329316

Maruševec M. Dizajn ambalaže za liniju cvjećarskih proizvoda [Undergraduate thesis]. Koprivnica: University North; 2017 [cited 2025 March 16] Available at: https://urn.nsk.hr/urn:nbn:hr:122:329316

M. Maruševec, "Dizajn ambalaže za liniju cvjećarskih proizvoda", Undergraduate thesis, University North, Koprivnica, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:122:329316

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Metadata
TitleDizajn ambalaže za liniju cvjećarskih proizvoda
Title (english)Packaging design line of flowers product
AuthorMartina Maruševec
MentorRobert Geček (mentor)
Committee memberMario Periša (predsjednik povjerenstva)
Committee memberDarijo Čerepinko (član povjerenstva)
Committee memberRobert Geček (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Multimedia, Design and Application)
Koprivnica
Defense date and country2017-07-11, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Processes of Graphic Reproduction
Abstract
Sastavni dio gotovo svakog proizvoda je ambalaža. Osim što ambalaža štiti proizvod, isto tako ona utječe na prodaju proizvoda. Dizajn ambalaže uvelike utječe na prodaju proizvoda te stvara negativnu ili pozitivnu sliku o samom proizvodu. Kako bi se potencijalnog kupca navelo na konzumaciju i kupnju proizvoda, potrebno je obratiti pažnju na zahtjeve samog proizvoda isto kao i na zahtjeve tržišta i ciljane skupine. Dobrim dizajnom ambalaža stječe izgled koji postaje prepoznatljiv na tržištu te... More konkurira od ostalih proizvoda. Također je bitno da ambalaža bude što jednostavnija za rukovanje, te praktična u primjeni. Ambalaža predstavlja i vrlo bitnu komunikaciju te vizualno mora odgovarati zahtjevima samog potrošača. Tržišna komunikacija koji je vrlo bitan element prodajnog procesa te komunikacija općenito, pobliže su objašnjeni u radu, kao i komunikacijski kanali koji imaju vrlo bitnu ulogu kod stvaranja vizualnog identiteta te samog branda. Kod izrade ambalaže treba se osvrnuti i na sam proizvod te prilagoditi ambalažu zahtjevima proizvoda, od izbora materijala do samog dizajna. Stoga valja objasniti osnove cvjećarske proizvodnje i osnovne pojmove u cvjećarstvu, kako bi sama ambalaža zadovoljila sve uvjete kod proizvoda, ali i kod potrošača. Less
Abstract (english)
The main component of almost every product is packaging. Aside from protecting the product, packaging also affects the products' sales. The packaging design greatly affects the products' sales and creates negative or positive picture of the product itself. In order to bring the potential buyer into consumption and purchase of the product, it's necessary to pay attention to requirements of the product itself and requirements of the market and target group. With good design, packaging gets a... More look that becomes recognizable on the market and can compete with other products. It is also important that packaging is simple for handling and practical in use. Packaging represents a very important communication and it has to meet consumers requirements. Market communication, which is a very important element in the sales process and communication overall, is more closely explained in the paper, as well as communication channels that play important role in creating visual identity and the brand itself. When creating packaging, it is necessary to look back to the product itself and adjust the packaging to products requirements, from choosing the material to the design overall. Therefore it is important to explain the basics of flower production and basic terms in floriculture, so that the packaging itself could meet all of the products requirements and the requirements of the consumer. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:329316
Study programmeTitle: Graphical Studies: Multimedia, Design and Application
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka multimedijske i grafičke tehnologije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka multimedijske i grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-09-11 12:36:11
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