The New Age brought new communication challenges. Information and communication technologies have become very accessible to the population both in terms of access and price. It is therefore not surprising that political parties and politicians, along with traditional media, are increasingly recognizing the importance of the Internet and social networks as a communication channel that can reach a large number of potential voters. This is especially noticeable during election campaigns. The Internet over traditional media is distinguished by the possibility of two-way communication through which politicians can place their views, ideas, thoughts on a daily basis, and at the same time "feel" the pulse of voters and their opinions. For this reason, the internet becomes the most democratic medium. In addition, in comparison with television, radio and newspaper advertising, the Internet is still shown as the cheapest medium. And while it was noticed that politicians quickly embraced communication through the Internet and social networks, the question arises as to whether they are really so important in political participation and whether politicians and political parties have understood their full potential for dialogue and political participation.