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master's thesis
Društveno odgovorno poslovanje alkoholne industrije u Hrvatskoj
2018. urn:nbn:hr:122:621092
Buljan, Juro
University North
University centre Varaždin
Department of Business Economics

Cite this document

Buljan, J. (2018). Društveno odgovorno poslovanje alkoholne industrije u Hrvatskoj (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:621092

Buljan, Juro. "Društveno odgovorno poslovanje alkoholne industrije u Hrvatskoj." Master's thesis, University North, 2018. https://urn.nsk.hr/urn:nbn:hr:122:621092

Buljan, Juro. "Društveno odgovorno poslovanje alkoholne industrije u Hrvatskoj." Master's thesis, University North, 2018. https://urn.nsk.hr/urn:nbn:hr:122:621092

Buljan, J. (2018). 'Društveno odgovorno poslovanje alkoholne industrije u Hrvatskoj', Master's thesis, University North, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:122:621092

Buljan J. Društveno odgovorno poslovanje alkoholne industrije u Hrvatskoj [Master's thesis]. Koprivnica: University North; 2018 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:122:621092

J. Buljan, "Društveno odgovorno poslovanje alkoholne industrije u Hrvatskoj", Master's thesis, University North, Koprivnica, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:122:621092

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Metadata
TitleDruštveno odgovorno poslovanje alkoholne industrije u Hrvatskoj
Title (english)Corporate social responsibility in alcohol industry in Croatia
AuthorJuro Buljan
MentorDarijo Čerepinko (mentor)
Committee memberAnica Hunjet (predsjednik povjerenstva)
Committee memberTvrtko Jolić (član povjerenstva)
Committee memberDarijo Čerepinko (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Business Economics)
Koprivnica
Defense date and country2018-03-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
General Economy
Abstract
Društveno odgovorno poslovanje u kontekstu alkoholne industrije iznimno je bitno možda najviše iz razloga što proizvodi čija je konzumacija u današnje vrijeme sve dostupnija gotovo svim dobnim uzrastima može potencijalno svakom potrošaču ugroziti život. Naravno, društveno odgovorno poslovanje odnosi se i na mnoge druge segmente poput onog možda i najčešće spominjanog o zaštiti okoliša, ili segmente poput filantropije, volonterizma, društvenog marketinga itd. No, mnoge druge industrije svojim proizvodima ne mogu toliko direktno „ugroziti“ potrošača kao što je to slučaj s alkoholnom industrijom pa se tako u ovom radu koji sadržava istraživanje usmjereno na tri zainteresirane strane najviše pozornosti posvećuje upravo komunikaciji o odgovornoj konzumaciji alkohola kao finalnog proizvoda alkoholne industrije.
Abstract (english)
Corporate social responsibility in the context of the alcohol industry is extremely important perhaps because of the fact that products whose consumption is more and more accessible to almost all ages today can potentially endanger life to every consumer. Of course, corporate social responsibility also applies to many other segments like the one perhaps most often referred to as environmental protection, or segments such as philanthropy, volunteerism, social marketing etc. However, many other industries can not directly "endanger" consumers with their products, as is the case with the alcohol industry, so in this paper that includes research directed at the three interested parties, the most attention is devoted to communication on responsible alcohol consumption as the final product alcohol industry.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:621092
Study programmeTitle: Business Economics; specializations in: Tourism and International Trade
Course: Tourism and International Trade
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2018-04-04 13:52:09