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master's thesis
Analiza poslovne okoline poduzeća Letine inox d.o.o.
2015. urn:nbn:hr:122:209135
Horvat, Božica
University North
University centre Varaždin
Department of Business Economics

Cite this document

Horvat, B. (2015). Analiza poslovne okoline poduzeća Letine inox d.o.o. (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:209135

Horvat, Božica. "Analiza poslovne okoline poduzeća Letine inox d.o.o.." Master's thesis, University North, 2015. https://urn.nsk.hr/urn:nbn:hr:122:209135

Horvat, Božica. "Analiza poslovne okoline poduzeća Letine inox d.o.o.." Master's thesis, University North, 2015. https://urn.nsk.hr/urn:nbn:hr:122:209135

Horvat, B. (2015). 'Analiza poslovne okoline poduzeća Letine inox d.o.o.', Master's thesis, University North, accessed 22 January 2025, https://urn.nsk.hr/urn:nbn:hr:122:209135

Horvat B. Analiza poslovne okoline poduzeća Letine inox d.o.o. [Master's thesis]. Koprivnica: University North; 2015 [cited 2025 January 22] Available at: https://urn.nsk.hr/urn:nbn:hr:122:209135

B. Horvat, "Analiza poslovne okoline poduzeća Letine inox d.o.o.", Master's thesis, University North, Koprivnica, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:122:209135

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Metadata
TitleAnaliza poslovne okoline poduzeća Letine inox d.o.o.
AuthorBožica Horvat
MentorAnica Hunjet (mentor)
Committee memberGoran Kozina (predsjednik povjerenstva)
Committee memberPetar Kurečić (član povjerenstva)
Committee memberAnica Hunjet (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Business Economics)
Koprivnica
Defense date and country2015-05-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U ovom diplomskom radu prikazana je analiza poslovne okoline jednog poduzeća, najprije u detaljnoj teorijskoj razradi a zatim na praktičnom primjeru međimurskog poduzeća Letine inox d.o.o. iz Čakovca. Obrađene su sljedeće teme; predmet istraživanja poduzeća, strategija, strategijsko i financijsko upravljanje, razvoj strateškog menadžmenta u organizaciji, postavljanje vizije, misije i ciljeva poduzeća, okolina poduzeća, organizacija poduzeća, opći podaci o poduzeću Letine inox d.o.o., tržište i analiza utjecaja okoline na poduzeće. Osnovni cilj je kroz analizu poslovne okoline poduzeća Letine inox d.o.o. identificirati prilike i prijetnje u eksternoj okolini, te snage i slabosti u internoj okolini, koje su nužne za formuliranje i implementaciju adekvatne strategije koja treba osigurati da se prilike iskoriste, prijetnje neutraliziraju, snage dodatno razviju, a slabosti pretvore u snage.
Abstract (english)
In this dissertation an analysis of the business ambience of a chosen firm was conducted. First, the-depth theory development was explored and then cross-referenced with the company Letina Inox d.o.o which is located in Medimurje, Cakovec in Croatia. The following core themes were investigated: Subject of enterprise Company strategy Strategic and financial management Development of strategic management in the organisation Setting the vision and objectives of the company The key reason for this detailed analysis of the business environment was to create an effective S.W.O.T analysis to identify opportunities and threats from the external environment and to find strengths and weaknesses within the company. This is essential for the formulation and implementation of adequate strategies that should ensure to take advantage of opportunities, neutralize threats, force futher developmentand weakness into a strenght.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:209135
Study programmeTitle: Business Economics; specializations in: Tourism and International Trade
Course: Tourism and International Trade
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2016-02-05 11:52:22