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master's thesis
Projektni plan za otvaranje i upravljanje hostelom uz procjenu isplativosti investicije
2018. urn:nbn:hr:122:744606
Pintarić, Nikolina
University North
University centre Varaždin
Department of Business Economics

Cite this document

Pintarić, N. (2018). Projektni plan za otvaranje i upravljanje hostelom uz procjenu isplativosti investicije (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:744606

Pintarić, Nikolina. "Projektni plan za otvaranje i upravljanje hostelom uz procjenu isplativosti investicije." Master's thesis, University North, 2018. https://urn.nsk.hr/urn:nbn:hr:122:744606

Pintarić, Nikolina. "Projektni plan za otvaranje i upravljanje hostelom uz procjenu isplativosti investicije." Master's thesis, University North, 2018. https://urn.nsk.hr/urn:nbn:hr:122:744606

Pintarić, N. (2018). 'Projektni plan za otvaranje i upravljanje hostelom uz procjenu isplativosti investicije', Master's thesis, University North, accessed 17 November 2024, https://urn.nsk.hr/urn:nbn:hr:122:744606

Pintarić N. Projektni plan za otvaranje i upravljanje hostelom uz procjenu isplativosti investicije [Master's thesis]. Koprivnica: University North; 2018 [cited 2024 November 17] Available at: https://urn.nsk.hr/urn:nbn:hr:122:744606

N. Pintarić, "Projektni plan za otvaranje i upravljanje hostelom uz procjenu isplativosti investicije", Master's thesis, University North, Koprivnica, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:122:744606

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Metadata
TitleProjektni plan za otvaranje i upravljanje hostelom uz procjenu isplativosti investicije
Title (english)Project plan for opening and managing a hostel with assessing return on investment
AuthorNikolina Pintarić
MentorAnte Rončević (mentor)
Committee memberDamira Đukec (predsjednik povjerenstva)
Committee memberAnica Hunjet (član povjerenstva)
Committee memberAnte Rončević (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Business Economics)
Koprivnica
Defense date and country2018-04-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Trendovi na međunarodnom turističkom tržištu se ubrzano mijenjaju, a sve veću ulogu imaju mladi turisti. Mladi na globalnoj razini čine gotovo 190 milijuna međunarodnih posjeta godišnje, što industriju turizma za mlade čini jednom od najbrže rastućih. Za putovanja ih motiviraju odmor, opuštanje, sportske aktivnosti, zabava, gastronomija, nova iskustva, posjet lokalnim znamenitostima i kulturnim događajima, prirodno okruženje, upoznavanje s lokalnom kuhinjom, shopping. Mnoge popularne turističke destinacije, kao i one koje to žele postati, prepoznale su taj potencijal i važnost mladih turista te prilagodile ponudu njihovim interesima. Mladi pritom često biraju smještaj koji je cjenovno prihvatljiviji, ali im je važna kvaliteta i komponenta socijalizacije. Iz tog razloga često biraju hostele i tu su mnogi vidjeli svoju priliku za ostvarenje poduzetničkog pothvata. Grad Varaždin se trudi nametnuti kao poželjna destinacija kontinentalnog turizma i u skladu s tim slijedi trendove što se tiče smještajnih kapaciteta. U gradu su djelatna dva hostela, a u radu se razmatra isplativost investicije u treći. S obzirom na to da se uz svaki investicijski projekt vežu rizik i neizvjesnost, isplativost investicije razmatra se kroz analizu osjetljivosti.
Abstract (english)
Trends in the international tourism market are rapidly changing and young tourists have an increasing role to play. On a global scale, young people make almost 190 million international visits a year, making youth tourism industry one of the fastest growing. Their motivation for travel includes vacation, relaxation, sports, activities, entertainment, gastronomy, new experiences, visiting local sights and cultural events, a natural environment, getting to know local cuisine, shopping. Many popular tourist destinations, as well as aspiring ones, have recognized the potential and importance of young tourists. Young people often choose accommodation which is more affordable, but not lacking in quality. For this reason, they often choose accommodation in hostels, so some people have seen their opportunity to realize an entrepreneurial endeavor. The city of Varaţdin tries to impose itself as a desirable destination for continental tourism and therefore follows trends regarding accommodation capacities. There are two hostels in the city, with a planned investment in the third. Since each investment project carries some risk and uncertainty, investment viability is considered through sensitivity analysis.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:744606
Study programmeTitle: Business Economics; specializations in: Tourism and International Trade
Course: Tourism and International Trade
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-06-01 13:26:26