This paper explains the project of making a video commercial and a version of the realization the video commercial about the undergraduate study of Multimedia, design and application. The method of selecting the content when making a video is the result of the desired presentation of uniqueness of this study and trying to motivate young and amibitious people to start their career at the University of North. Promotional video commercials represent a one-way type of communication in which a product or service is presented to customers. Usually, they last a short time to make it easier to memorize the message being transmitted and to leave as much impression on the viewer as possible. The process involves research, elaboration of scenarios, choice of places and recording time, technical equipment and recording methods, and at the very end, the merging of the material into a final product. The mission is to reach the desired target audience. This paper shortly describes the characteristics of a camcorder and a mobile device with which the project itself was made. The process of realization with limited resources and human resources is explained and illustrated. The possible improvements of the production are described, with the means and ways in which the realization could be made better. The video commercial lasts twenty-four seconds and is made for promotion so future students can get a real insight into studying at the University of North. In addition, this video is proof of the success of video production with a low budget.