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undergraduate thesis
Strateški kontroling i upotreba alata u strateškom planiranju
2018. urn:nbn:hr:122:663880
Bogović, Saša
University North
University centre Varaždin
Department of Technical and Economic Logistics

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Bogović, S. (2018). Strateški kontroling i upotreba alata u strateškom planiranju (Undergraduate thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:663880

Bogović, Saša. "Strateški kontroling i upotreba alata u strateškom planiranju." Undergraduate thesis, University North, 2018. https://urn.nsk.hr/urn:nbn:hr:122:663880

Bogović, Saša. "Strateški kontroling i upotreba alata u strateškom planiranju." Undergraduate thesis, University North, 2018. https://urn.nsk.hr/urn:nbn:hr:122:663880

Bogović, S. (2018). 'Strateški kontroling i upotreba alata u strateškom planiranju', Undergraduate thesis, University North, accessed 21 December 2024, https://urn.nsk.hr/urn:nbn:hr:122:663880

Bogović S. Strateški kontroling i upotreba alata u strateškom planiranju [Undergraduate thesis]. Koprivnica: University North; 2018 [cited 2024 December 21] Available at: https://urn.nsk.hr/urn:nbn:hr:122:663880

S. Bogović, "Strateški kontroling i upotreba alata u strateškom planiranju", Undergraduate thesis, University North, Koprivnica, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:122:663880

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Metadata
TitleStrateški kontroling i upotreba alata u strateškom planiranju
Title (english)Strategic controlling and the use of tools in strategic planning
AuthorSaša Bogović
MentorVesna Sesar (mentor)
Committee memberIvana Martinčević (predsjednik povjerenstva)
Committee memberKrešimir Buntak (član povjerenstva)
Committee memberIgor Klopotan (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Technical and Economic Logistics)
Koprivnica
Defense date and country2018-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Traffic and Transport Technology
Intelligent Transport Systems and Logistics
Abstract
Ideja ovog završnog rada je bila prikazati što je to strateški kontroling, koji su alati u upravljanju strateškim kontrolnom i na koji način ih se može koristiti u praksi. Na tom tragu provedeno je istraživanje u farmaceutskom poduzeću Phoenix farmacija d.o.o. u kojem se pomoću alata „INDUSTRUCT“ istražilo kakvo je industrijsko suparništvo, pregovaračka moć dobavljača koje su prijetnje od pridošlica, koja je opasnost od zamjenskih proizvoda te kakva je pregovaračka moć kupaca unutar sam industrije te kako to utječe na samo poduzeće, odnosno koja je percepcija o konkurenciji unutar poduzeća.
Abstract (english)
The aim of this thesis was to present strategic control, the tools involved in strategic control management and how they can be used in practice. Research was conducted at the PHOENIX Farmacija d.o.o. in which the INDUSTRUCT tool is used to investigate industrial rivalry, the negotiating power of suppliers, the threats from newcomers, the risk of substitute products, the negotiating power of customers within the industry itself and the impact of this on the company, that is, the perception of the competition within the company.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:122:663880
Study programmeTitle: Technical and Economic Logistics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka tehničke i gospodarske logistike (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka tehničke i gospodarske logistike)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-11-06 08:33:35