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master's thesis
Životni stilovi i potrošački izbor eko potrošača
2019. urn:nbn:hr:122:977247
Tomašić, Sežana
University North
University centre Varaždin
Department of Business Economics

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Tomašić, S. (2019). Životni stilovi i potrošački izbor eko potrošača (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:977247

Tomašić, Sežana. "Životni stilovi i potrošački izbor eko potrošača." Master's thesis, University North, 2019. https://urn.nsk.hr/urn:nbn:hr:122:977247

Tomašić, Sežana. "Životni stilovi i potrošački izbor eko potrošača." Master's thesis, University North, 2019. https://urn.nsk.hr/urn:nbn:hr:122:977247

Tomašić, S. (2019). 'Životni stilovi i potrošački izbor eko potrošača', Master's thesis, University North, accessed 15 November 2024, https://urn.nsk.hr/urn:nbn:hr:122:977247

Tomašić S. Životni stilovi i potrošački izbor eko potrošača [Master's thesis]. Koprivnica: University North; 2019 [cited 2024 November 15] Available at: https://urn.nsk.hr/urn:nbn:hr:122:977247

S. Tomašić, "Životni stilovi i potrošački izbor eko potrošača", Master's thesis, University North, Koprivnica, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:122:977247

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Metadata
TitleŽivotni stilovi i potrošački izbor eko potrošača
Title (english)Lifestyles and consumer choice of eco consumers
AuthorSežana Tomašić
MentorDijana Vuković (mentor)
Committee memberAnte Rončević (predsjednik povjerenstva)
Committee memberIgor Klopotan (član povjerenstva)
Committee memberDijana Vuković (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Business Economics)
Koprivnica
Defense date and country2019-04-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Potrebe i želje različito se percipiraju kod potrošača. One su pod utjecajem unutrašnjih i vanjskih čimbenika te ovise o preferencijama pojedinca. Potrebe i želje danas su pod velikim utjecajem konzumerizma i doživljavanja kupovine kao životnog stila. Suvremeno društvo bitno mjesto pridaje potrošnji te se može reći kako je potrošnja prisutna u svim sferama ponašanja. Međutim, potrošačke mogućnosti su različite. Također, odluke o kupnji proizvoda ili usluga se razlikuju ovisno o pojedinim motivatorima. Svi ti čimbenici danas su iznimno važni marketinškim stručnjacima jer o njihovom dobrom razumijevanju ciljane skupine kupaca ovisi i uspješnost prodaje proizvoda ili usluga. Marketinški stručnjaci trebaju identificirati potrebe i želje ciljane skupine kupaca kako bi im ponudili upravo ono za čim žude. Kada je riječ o ekološkim proizvodima, oni iziskuju ekološki osviještenog potrošača. Iz navedenog razloga suvremeni proizvođači ekoloških proizvoda na različite načine nastoje uvjeriti ciljanu skupinu u prednosti svojih proizvoda. Također, nastoje razvijati zdrave prehrambene navike kod potrošača, a s ciljem jačanja ekološke potrošnje.
Abstract (english)
Needs and desires are perceived differently with consumers. They are influenced by internal and external factors and depend on individual preferences. Needs and desires are today under the great influence of consumerism and experience of purchasing as a lifestyle. Modern society important place gives to the consumption and it can be said that consumption is present in all spheres of behavior. However, consumer options are different. Also, decisions about buying products or services vary depending on individual motivators. All of these factors are extremely important today to market experts because on their good understanding of the target customer group depends the success of selling products or services. Marketers need to identify the needs and wishes of the targeted customer group to offer them exactly what they want. When it comes to ecological products, they require a eco-conscious consumer. For this reason, modern ecological product manufacturers try to convince the target group in their products in various ways. They also seek to develop healthy eating habits with consumers, with the goal of boosting ecological consumption.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:977247
Study programmeTitle: Business Economics; specializations in: Tourism and International Trade
Course: Tourism and International Trade
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-05-10 12:22:42