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undergraduate thesis
Kreativnost - psihološka okosnica uspješnog poslovanja
2019. urn:nbn:hr:122:210577
Crnoja, Ivana
University North
University centre Koprivnica
Department of Business and Management

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Crnoja, I. (2019). Kreativnost - psihološka okosnica uspješnog poslovanja (Undergraduate thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:210577

Crnoja, Ivana. "Kreativnost - psihološka okosnica uspješnog poslovanja." Undergraduate thesis, University North, 2019. https://urn.nsk.hr/urn:nbn:hr:122:210577

Crnoja, Ivana. "Kreativnost - psihološka okosnica uspješnog poslovanja." Undergraduate thesis, University North, 2019. https://urn.nsk.hr/urn:nbn:hr:122:210577

Crnoja, I. (2019). 'Kreativnost - psihološka okosnica uspješnog poslovanja', Undergraduate thesis, University North, accessed 19 November 2024, https://urn.nsk.hr/urn:nbn:hr:122:210577

Crnoja I. Kreativnost - psihološka okosnica uspješnog poslovanja [Undergraduate thesis]. Koprivnica: University North; 2019 [cited 2024 November 19] Available at: https://urn.nsk.hr/urn:nbn:hr:122:210577

I. Crnoja, "Kreativnost - psihološka okosnica uspješnog poslovanja", Undergraduate thesis, University North, Koprivnica, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:122:210577

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Metadata
TitleKreativnost - psihološka okosnica uspješnog poslovanja
Title (english)Creativity - psychological aspect of a successful business
AuthorIvana Crnoja
MentorAna Globočnik Žunac (mentor)
Committee memberAna Globočnik Žunac (predsjednik povjerenstva)
Committee memberAnte Rončević (član povjerenstva)
Committee memberIgor Klopotan (član povjerenstva)
GranterUniversity North
(University centre Koprivnica)
(Department of Business and Management)
Koprivnica
Defense date and country2019-07-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Kreativnost, kritičko mišljenje i rješavanja problema su vještine 21. stoljeća koje se traže u eri informacija, na modernom tržištu rada i globalnom društvu. Kad se nešto naziva vještina, to već puno govori samo za sebe, a za razvoj tih bitnih vještina potrebno je uložiti određeno vrijeme i trud. U provedenom sekundarnom istraživanju cilj je bio dokučiti odgovore na sljedeća pitanja: ima li kreativnost doista utjecaj na uspješnost poslovanja i može li se na kreativnost utjecati odnosno može li se upravljati kreativnošću. U ovom radu, kao primjer poslovne priče uzima se Walt Disney i njegov put u uspješnom razvoju karijere. Rezultat istraživanja su dvije potvrđene hipoteze koje kažu da je kreativnost od izuzetnog značaja za uspjeh u poslovanju na suvremenom konkurentnom tržištu te da je kreativnost karakteristika na koju je moguće utjecati i njome upravljati.
Abstract (english)
Creativity, critical thinking and problem solving are the 21st century skills that are sought in different information, on the modern labor market and on global society. When something is called a skill, it speaks a lot for itself, and for the development of these essential skills it is necessary to invest a certain amount of time and effort. In the secondary research conducted, the aim was to find answers to the following questions: does creativity really have an impact on business success, and can creativity be influenced or managed creatively. In this research, Walt Disney and his way to successful career development are taken as an example of a business story. The result of the research is two confirmed hypotheses that say creativity is of utmost importance for success in business in a modern competitive market and that creativity is a characteristic to which it is possible to influence and manage it.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:210577
Study programmeTitle: Business and Management in the Media
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) poslovanja i menadžmenta u medijima (stručni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) poslovanja i menadžmenta u medijima)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-09-06 11:51:09