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undergraduate thesis
Primjena metodologije uravnoteženih ciljeva (Balanced Scorecard) u poslovanju
2019. urn:nbn:hr:122:363018
Jug, Domagoj
University North
University centre Varaždin
Department of Technical and Economic Logistics

Cite this document

Jug, D. (2019). Primjena metodologije uravnoteženih ciljeva (Balanced Scorecard) u poslovanju (Undergraduate thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:363018

Jug, Domagoj. "Primjena metodologije uravnoteženih ciljeva (Balanced Scorecard) u poslovanju." Undergraduate thesis, University North, 2019. https://urn.nsk.hr/urn:nbn:hr:122:363018

Jug, Domagoj. "Primjena metodologije uravnoteženih ciljeva (Balanced Scorecard) u poslovanju." Undergraduate thesis, University North, 2019. https://urn.nsk.hr/urn:nbn:hr:122:363018

Jug, D. (2019). 'Primjena metodologije uravnoteženih ciljeva (Balanced Scorecard) u poslovanju', Undergraduate thesis, University North, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:122:363018

Jug D. Primjena metodologije uravnoteženih ciljeva (Balanced Scorecard) u poslovanju [Undergraduate thesis]. Koprivnica: University North; 2019 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:122:363018

D. Jug, "Primjena metodologije uravnoteženih ciljeva (Balanced Scorecard) u poslovanju", Undergraduate thesis, University North, Koprivnica, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:122:363018

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Metadata
TitlePrimjena metodologije uravnoteženih ciljeva (Balanced Scorecard) u poslovanju
Title (english)Applying Balanced Scorecard in Business
AuthorDomagoj Jug
MentorKrešimir Buntak (mentor)
Committee memberIvana Martinčević (predsjednik povjerenstva)
Committee memberKrešimir Buntak (član povjerenstva)
Committee memberPredrag Brlek (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Technical and Economic Logistics)
Koprivnica
Defense date and country2019-07-11, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Traffic and Transport Technology
Intelligent Transport Systems and Logistics
Abstract
U današnje vrijeme situacija između i u poduzećima postaje sve složenija, a uzrok tomu je porast globalizacije i stupnja konkurentnosti, napredak postojeće i stvaranje nove tehnologije te sama pojava visokih zahtjeva kupaca koja rezultira stvaranjem novih uvjeta poslovanja. Zbog svega navedenog postavlja se zadatak menadžerima koji kroz razne tehnike i metode usavršavaju i uspješno izvršavaju upravljanje poduzećem. Jedna od metoda pomoću koje dolazi do mjerenja uspješnosti poslovanja poduzeća je Balanced Scorecard. Balanced Scorecard je metodologija uravnoteženih ciljeva koja se temelji na četiri osnovne perspektive putem kojih poduzeće nastoji ostvariti postavljene ciljeve. Putem BSC-a menadžerima se pruža mogućnost uočavanja nepravilnosti i nedostataka u provođenju svih zadaća poduzeća. Metoda BSC primjenjuje se u raznim poduzećima, kako razvijenim tako i u nerazvijenim iz razloga što za ključnu uspješnost poslovanja poduzeća ne koristi samo financijski, nego i druge čimbenike.
Abstract (english)
Nowadays, the situation between and in companies are becoming more complex, and the main cause is increase of globalization and stage of competitiveness, the advancement of the existing and the creation of new technology, and appearance of high customer demands which results in creation of new business conditions. Because all of this, a task is assigned to managers who through various techniques and methods, perfect and successfully manage the company. One of the methods by which comes to business performance measurement in companies is a Balanced scorecard. The Balanced scorecard is a methodology of balanced goals which is based on four basic perspectives through which company strives to achieve the set goals. BSC provides possibilities of detecting irregularities and disadvantages in carrying out all tasks of the company to managers. The BSC method is applied to a variety of companies, both developed and underdeveloped, for the fact that the key business performance of a business is not only financial but also other factors.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:363018
Study programmeTitle: Technical and Economic Logistics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka tehničke i gospodarske logistike (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka tehničke i gospodarske logistike)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-09-12 11:32:44