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undergraduate thesis
Strategija digitalnog marketinga u poslovnom okruženju
2019. urn:nbn:hr:122:973119
Lukinec, Mario
University North
University centre Varaždin
Department of Multimedia, Design and Application

Cite this document

Lukinec, M. (2019). Strategija digitalnog marketinga u poslovnom okruženju (Undergraduate thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:973119

Lukinec, Mario. "Strategija digitalnog marketinga u poslovnom okruženju." Undergraduate thesis, University North, 2019. https://urn.nsk.hr/urn:nbn:hr:122:973119

Lukinec, Mario. "Strategija digitalnog marketinga u poslovnom okruženju." Undergraduate thesis, University North, 2019. https://urn.nsk.hr/urn:nbn:hr:122:973119

Lukinec, M. (2019). 'Strategija digitalnog marketinga u poslovnom okruženju', Undergraduate thesis, University North, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:122:973119

Lukinec M. Strategija digitalnog marketinga u poslovnom okruženju [Undergraduate thesis]. Koprivnica: University North; 2019 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:122:973119

M. Lukinec, "Strategija digitalnog marketinga u poslovnom okruženju", Undergraduate thesis, University North, Koprivnica, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:122:973119

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Metadata
TitleStrategija digitalnog marketinga u poslovnom okruženju
Title (english)Digital marketing strategy in business environment
AuthorMario Lukinec
MentorDarijo Čerepinko (mentor)
Committee memberAndrija Bernik (predsjednik povjerenstva)
Committee memberDarijo Čerepinko (član povjerenstva)
Committee memberNikola Jozić (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Multimedia, Design and Application)
Koprivnica
Defense date and country2019-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Processes of Graphic Reproduction
Abstract
Digitalni marketing je marketing modernog doba koji daje mjerljive rezultate. S razvojem digitalne tehnologije i interneta, stiglo je i digitalno doba marketinga. Navike korisnika brzo se mijenjaju iz dana u dan. Tvrtke se moraju brzo prilagoditi novim trendovima u promociji i oglašavanju. Kanali digitalnog marketinga su digitalni kanali komunikacije kao što su marketing elektroničke pošte, kontekstualno oglašavanje, SEO, marketing društvenih mreža, sadržajni marketing, mobilni marketing, itd. Koriste se novi alati za statističku obradu podataka o korisnicima, stvaraju se baze korisnika i radi se precizna segmentacija tržišta te se prati kampanja u stvarnom vremenu s mogućnošću praćenja uspješnosti. Sadržaj je postao kvalitetniji, personaliziran i vrjedniji. Digitalni marketing je marketing koji daje precizne i vidljive rezultate.
Abstract (english)
Digital marketing is a digital age marketing that delivers results. With the development of a digital technology and the internet, the digital age of marketing has arrived. User habits change quickly day by day. Businesses quickly need to adapt to the new trends of promotion and advertising. Digital marketing channels are digital communication channels, such as email marketing, contextual advertising, SEO, social media marketing, content marketing, mobile marketing, etc. New tools for customer’s statistical data processing are used, big customer databases are being created, accurate segmentation of the market is performed and a campaign is monitored real-time with an ability to track it performance. Content has become better, more personalized and more valuable. Digital marketing is the marketing that delivers accurate and visible results.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:973119
Study programmeTitle: Graphical Studies: Multimedia, Design and Application
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka multimedijske i grafičke tehnologije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka multimedijske i grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-11-12 14:41:49