Except quality and design of a product, well designed logo and quality web site are the most important elements for placing the product itself on the market. The first thing a customer will see and find out about the product are its logo and web site so because of that the logo becomes main element around which whole marketing is spinning and web site is intermediary which connects a company or product with a client/customer. It can be said that nowdays the well designed and visually eye pleasing logo almost sells the product. So the logo itself is the most important link in a chain of company visual identity. Hence it can be said that the logo is in some way visual identity with which the rest of the complete visual identity is built and complemented. Equally, each web site depends a lot on quality of logo design because the logo is its major feature around which the whole web site is built and designed. Technical production of web site is equally important as its design because without well technical production the planned visual and functional image of the company can not be transferred and that generally results with bad company and product ratings. The main goal of this bachelor thesis is to improve business and sale of company products with making the logo and website and also to show how they together form a package which leads to greater customer interest and therefore to greater sale of product.