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master's thesis
Proces pozicioniranja novog brenda prirodne kozmetike na hrvatskom tržištu
2020. urn:nbn:hr:122:433380
Grčić, Ivana
University North
University centre Varaždin
Department of Communicology and Public Relations

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Grčić, I. (2020). Proces pozicioniranja novog brenda prirodne kozmetike na hrvatskom tržištu (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:433380

Grčić, Ivana. "Proces pozicioniranja novog brenda prirodne kozmetike na hrvatskom tržištu." Master's thesis, University North, 2020. https://urn.nsk.hr/urn:nbn:hr:122:433380

Grčić, Ivana. "Proces pozicioniranja novog brenda prirodne kozmetike na hrvatskom tržištu." Master's thesis, University North, 2020. https://urn.nsk.hr/urn:nbn:hr:122:433380

Grčić, I. (2020). 'Proces pozicioniranja novog brenda prirodne kozmetike na hrvatskom tržištu', Master's thesis, University North, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:122:433380

Grčić I. Proces pozicioniranja novog brenda prirodne kozmetike na hrvatskom tržištu [Master's thesis]. Koprivnica: University North; 2020 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:122:433380

I. Grčić, "Proces pozicioniranja novog brenda prirodne kozmetike na hrvatskom tržištu", Master's thesis, University North, Koprivnica, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:122:433380

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Metadata
TitleProces pozicioniranja novog brenda prirodne kozmetike na hrvatskom tržištu
Title (english)The process of positioning new natural cosmetics brand in the Croatian market
AuthorIvana Grčić
MentorAnita Jeličić (mentor)
Committee memberTvrtko Jolić (predsjednik povjerenstva)
Committee memberAnita Jeličić (član povjerenstva)
Committee memberDarijo Čerepinko (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Communicology and Public Relations)
Koprivnica
Defense date and country2020-01-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
U centru svih marketinških aktivnosti danas je potrošač, a pozicioniranje brenda na tržište zapravo predstavlja zauzimanje željene pozicije u glavi potrošača. Borba za potencijalnim potrošačima na tržištu je neprekidna. Melli Aromatica mali je proizvođač prirodne i ručno rađene kozmetike koja prolazi kroz proces repozicioniranja u želji da kreira pozitivan imidž poduzeća na hrvatskom tržištu. Zbog kratkotrajne prisutnosti na tržištu i nedovoljno razvijene strategije dosadašnjeg poslovanja, brend će se promatrati kao potpuno nov. Ključno pitanje na koje rad odgovara odnosi se na način na koji je moguće izgraditi i održati pozitivan imidž brenda.
Abstract (english)
At the heart of all marketing activities today is the consumer, and the process of positioning the brand in the marketplace is actually taking the desired position in the mind of the consumer. The fight for potential consumers in the market is continuous. Melli Aromatica is a small producer of natural and handmade cosmetics that is going through the process of repositioning, in order to create a positive image of the company in the Croatian market. Due to its short-term presence on the market and insufficiently developed business strategy so far, the brand will be regarded as brand new. The key question to which this thesis answers is how it is possible to build and maintain a positive brand image.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:433380
Study programmeTitle: Public Relations
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra odnosa s javnostima (magistar/magistra odnosa s javnostima)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-02-24 13:31:04