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master's thesis
Razlike u percipiranju manipulacije i persuazije na društvenoj mreži Facebook
2020. urn:nbn:hr:122:516598
Malec, Ana-Marija
University North
University centre Varaždin
Department of Communicology and Public Relations

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Malec, A. M. (2020). Razlike u percipiranju manipulacije i persuazije na društvenoj mreži Facebook (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:516598

Malec, Ana Marija. "Razlike u percipiranju manipulacije i persuazije na društvenoj mreži Facebook." Master's thesis, University North, 2020. https://urn.nsk.hr/urn:nbn:hr:122:516598

Malec, Ana Marija. "Razlike u percipiranju manipulacije i persuazije na društvenoj mreži Facebook." Master's thesis, University North, 2020. https://urn.nsk.hr/urn:nbn:hr:122:516598

Malec, A. M. (2020). 'Razlike u percipiranju manipulacije i persuazije na društvenoj mreži Facebook', Master's thesis, University North, accessed 14 November 2024, https://urn.nsk.hr/urn:nbn:hr:122:516598

Malec AM. Razlike u percipiranju manipulacije i persuazije na društvenoj mreži Facebook [Master's thesis]. Koprivnica: University North; 2020 [cited 2024 November 14] Available at: https://urn.nsk.hr/urn:nbn:hr:122:516598

A. M. Malec, "Razlike u percipiranju manipulacije i persuazije na društvenoj mreži Facebook", Master's thesis, University North, Koprivnica, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:122:516598

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Metadata
TitleRazlike u percipiranju manipulacije i persuazije na društvenoj mreži Facebook
Title (english)Differences in the perception of manipulation and persuasion on the social network Facebook
AuthorAna-Marija Malec
MentorAna Globočnik Žunac (mentor)
Committee memberLjerka Luić (predsjednik povjerenstva)
Committee memberGordana Lesinger (član povjerenstva)
Committee memberAna Globočnik Žunac (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Communicology and Public Relations)
Koprivnica
Defense date and country2020-02-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Manipulacija i persuazija su oblici komunikacije kojima se nastoji utjecati na nečije stavove, ponašanje, misli, osjećaje i uvjerenja, a provode se s namjerom ostvarenja ciljeva osobe koja provodi komunikaciju. Budući da je Facebook kao društvena mreža mjesto na kojemu se učestalo pojavljuju oba oblika komunikacije, provedeno je istraživanje o percepciji tih pojmova od strane korisnika ove društvene mreže. U istraživanju se ispituje razlikuju li korisnici pojam manipulacije od pojma persuazija u sadržaju koji primaju na društvenoj mreži Facebook, te ima li razina obrazovanja utjecaj na percepciju oba pojma putem društvene mreže. Istraživanje je provedeno putem znanstvene metode anketiranja, a prisustvovalo je 163 ispitanika. Analizom rezultata istraživanja pokazalo se da većina ispitanika ne razlikuje pojam manipulacija od pojma persuazija i da viši stupanj obrazovanja nije nužna pretpostavka da te osobe točno percipiraju manipulaciju i persuaziju.
Abstract (english)
Manipulation and persuasion are forms of communication that seek to influence one's attitudes, behaviors, thoughts, feelings and beliefs and are conducted with the intention of achieving the goals of the person conducting the communication. Because Facebook as a social networks is a place where both forms of communication occur frequently, research has been conducted on the perception of these forms by users of this social network. The study examines whether users differentiate the notion of manipulation from the notion of persuasion in content they recieve on the social network Facebook, and whether the level of education has an impact on the perception of both terms through the social network. The survey was conducted using the scientific survey method and was attended by 163 respondents. Analysis of the research results showed that the majority of respondents do not distiguish between manipulation and persuasion and that a higher education level is not necessary assumption that manipulation and persuasion are correctly perceived.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:516598
Study programmeTitle: Public Relations
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra odnosa s javnostima (magistar/magistra odnosa s javnostima)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-03-06 14:13:55